In July last year, a type of fruit preserve called amethyst jujube grabbed Liang's attention during his visits to some local households.

"Made from fresh jujube, it looks like amethyst and tastes sweet.

Liang worked with local producers of amethyst jujubes to upgrade the product's flavor, packaging and sales mode.

"We have improved the production methods, redesigned the packaging, and actively participated in marketing campaigns by the e-commerce platforms, thus getting more online consumers to know about amethyst jujubes," he said.

Since October 2022, Alibaba platforms have seen 200,000 orders placed each month for amethyst jujubes.

In July last year, a type of fruit preserve called "amethyst jujube" grabbed Liang's attention during his visits to some local homes.

Liang worked with local producers of amethyst jujubes to upgrade the product's flavor, packaging and sales model.

"We have improved the production methods, redesigned the packaging and actively participated in marketing campaigns on e-commerce platforms, thus getting more online consumers to learn about amethyst jujubes," he said.