From the first Paddle Pop HipHop to today's Magnum Matcha Ice Cream, we have always upheld the consumer-oriented R&D strategy in the Chinese market," Close said.

从第一款Paddle Pop HipHop到今天的万能抹茶冰淇淋，我们在中国市场一直坚持以消费者为导向的研发战略，”Close说。

Young consumers ideal target of brands looking for new sales opportunitiesCity walks, or exploring a city on foot, have become the trendiest pastime for residents this summer, after the craze of playing with flying disks, camping and paddle boarding.

Let us be united in our wish for win-win cooperation, paddle together with one heart and one mind, and steer the giant ship of the world economy toward a brighter future!

GUANGZHOU－Erected on seawater, an array of photovoltaic panels glow in the sun while fishermen paddle between them.

- Erected on sea water, arrays of photovoltaic panels glow in the sun while fishers paddle in the interspace.

Inspired by her college classmates' great enthusiasm towards sports, Zhang, who wanted to take advantage of her weekend free time, took to hiking, paddle boarding and gym workouts after she returned home from work, which darkened her skin but made her body look more toned and fit.

By riding the tide of the sport's soaring popularity in the US, it took the once little-known brand from Dongguan, Guangdong province, five years to become one of the top pickleball paddle brands on the Amazon platform, with frequent appearances on the bestseller list.

Most recently, it surpassed many established sports giants, such as Fila, as well as US pickleball paddle brands like Franklin Sports, in terms of sales volume on Amazon.

The popularity of SUP will not only drive the development of upstream and downstream industries, such as training, paddle manufacturing, water area planning and venue construction, but also fuel the popularity of swimming, surfing and other water sports, An said.

Light outdoor sports including citywalks, frisbee, flag football, paddle board, cycling and kayaking have become popular experiences among young tourists.