Sportswear brand Puma has also pledged to donate material worth 10 million yuan to the China Foundation for Rural Development to support the affected regions.

运动服装品牌彪马还承诺向中国农村发展基金会捐赠价值1000万元的物资，以支持受灾地区。

German sportswear brand Puma made its debut at the recent fourth China International Import Expo that concluded on Wednesday, showcasing its development history, latest products and its commitment to Chinese consumers and the China market.

德国运动服装品牌彪马在周三闭幕的第四届中国国际进口博览会上首次亮相，展示了其发展历史、最新产品以及对中国消费者和中国市场的承诺。

"This is our first participation in this exhibition, and we are so happy to participate for the first time," said Philippe Bocquillon, general manager of Puma Greater China.

彪马大中华区总经理Philippe Bocquillon说：“这是我们第一次参加这个展览，我们很高兴第一次参加。”。

"You can see in terms of the commitment that we display here at the booth, the important aspects of Puma's brand.

“你可以从我们在展台上展示的承诺中看到彪马品牌的重要方面。

"Puma is a large, performance brand with a legacy of innovation.

“彪马是一个具有创新传统的大型高性能品牌。

At this year's CIIE, Puma set up an exhibition booth of more than 250 square meters, showcasing the brand's history, a series of football shoes worn by famous players such as Pele, Johan Cruyff and Diego Maradona, as well as revolutionary running shoes.

在今年的CIIE上，彪马设立了一个超过250平方米的展台，展示了该品牌的历史，贝利、约翰·克鲁伊夫和迭戈·马拉多纳等著名球员所穿的一系列足球鞋，以及革命性的跑鞋。

Entering the Chinese market in 1999, Puma set up its first branch in China in 2003, accelerating its business expansion in the country.

1999年进入中国市场，彪马于2003年在中国设立了第一家分公司，加速了其在中国的业务扩张。

Puma has opened more than 2,200 stores in nearly 600 cities around China and has more than 1,400 employees in the country.

彪马在中国近600个城市开设了2200多家门店，在中国拥有1400多名员工。

Puma has established long-term partnerships with local companies including e-commerce giants Alibaba and JD.

彪马与包括电子商务巨头阿里巴巴和京东在内的当地公司建立了长期合作伙伴关系。

Dedicated to implementing its localization strategy of "in China for China", Puma has developed tailor-made products and plans in response to Chinese consumers' needs.

彪马致力于实施“为中国在中国”的本地化战略，针对中国消费者的需求，开发了量身定制的产品和计划。

It has designed online and offline sports activities such as the Puma Running Online Coaching Program and the Hiphop Yoga Studio to create a consumer community and to build sports engagement.

它设计了线上和线下的体育活动，如彪马跑步在线教练计划和嘻哈瑜伽工作室，以创建消费者社区并建立体育参与度。

Well known for making outstanding football boots, Puma has also developed football kits for Chinese consumers.

彪马以生产出色的足球靴而闻名，它还为中国消费者开发了足球套件。

In August, Puma released its MG 2.0 upgrade for the shoe's weight and spike size after a year of further research in the country.

经过一年的深入研究，彪马于8月发布了针对该鞋重量和鞋钉尺寸的MG 2.0升级版。

The national fitness campaign included in the 14th Five-Year Plan (2021-25) means great opportunities for us," said Liang Puxiang, marketing director at Puma Greater China.

彪马大中华区营销总监梁普祥表示：“纳入‘十四五’计划（2021-25年）的全民健身运动对我们来说意味着巨大的机遇。

Adhering to its brand philosophy of Forever Faster, Puma is dedicated to its values of courage, confidence and strength, and hopes it can contribute to the sports industry.

彪马秉承“永远更快”的品牌理念，致力于其勇气、信心和力量的价值观，并希望它能为体育产业做出贡献。

In June, Puma joined hands with Chinese streetwear brand Equalizer to launch a co-branded football shoe dubbed Future Z, as part of its effort to encourage more amateur football players.

6月，彪马与中国街头服饰品牌Equalizer联手推出了一款名为Future Z的联名足球鞋，作为鼓励更多业余足球运动员的努力的一部分。

Years ago, first- and second-tier cities used to be Puma's major markets and the company has focused more on offline businesses, Liang said.

梁说，几年前，一二线城市曾是彪马的主要市场，公司更专注于线下业务。

But now Puma not only operates on e-commerce platforms but also meets increasing demands from the third－and fourth－tier cities, he added.

但现在彪马不仅在电子商务平台上运营，还满足了三四线城市日益增长的需求，他补充道。

Living up to sustainable development, Puma has also committed to green production and environmental protection.

为了实现可持续发展，彪马还致力于绿色生产和环境保护。

Puma said it has adopted a 100 percent usage of eco-friendly raw materials in its clothes and accessory production.

彪马表示，其服装和配饰生产已100%使用环保原材料。

For more than 25 years, he worked with many multinational companies that own brands such as Mars, Adidas, New Balance and Puma.

For instance, as general manager of Puma in South Korea, he brought about a turnaround in the local business unit's fortunes using strategies like local sourcing, solutions development and celebrity partnerships.

It recently conducted a demonstration tour in China with its heavy twin-engine H215 helicopter, the newest member of the Super Puma family.

Major sportswear makers such as Under Armour, Puma and Descente have launched online fitness activities to draw in more customers.