Edinburgh is the capital city of Scotland, renowned for its rich history and stunning architecture.
爱丁堡是苏格兰的首府，以其丰富的历史和壮丽的建筑而闻名。
The
Edinburgh Festival Fringe, the world's largest arts festival, attracts millions of visitors annually.
爱丁堡艺穗节是世界上最大的艺术节，每年吸引数百万游客。
Edinburgh Castle, perched atop an extinct volcano, offers breathtaking views of the city.
矗立在熄灭的火山之上的爱丁堡城堡，为城市提供了令人惊叹的全景。
The Royal Mile, a historic street in the Old Town, is filled with shops, museums, and ancient buildings.
皇家英里是老城区的一条历史街道，充满了商店、博物馆和古老的建筑。
The Scott Monument, dedicated to Sir Walter Scott, is a Gothic masterpiece in the heart of
Edinburgh.
司各特纪念塔，献给沃尔特·司各特爵士，是爱丁堡市中心的哥特式杰作。
The annual Hogmanay celebrations in
Edinburgh mark the Scottish New Year with fireworks and street parties.
爱丁堡的年度除夕庆祝活动以烟花和街头派对来迎接苏格兰新年。
The beautiful Holyrood Palace serves as the official residence of the British monarch in Scotland.
美丽的荷里路德宫是英国君主在苏格兰的官方住所。
The National Museum of Scotland in
Edinburgh showcases the country's natural and cultural heritage.
爱丁堡的苏格兰国家博物馆展示了该国的自然和文化遗产。
Arthur's Seat, an extinct volcano, provides a challenging yet rewarding hike with panoramic city views.
亚瑟王座，一座熄灭的火山，为登山者提供了具有挑战性但回报丰厚的徒步路线，可俯瞰全城。
The Royal Botanic Garden
Edinburgh, one of the world's leading plant research centers, is a tranquil oasis in the city.
爱丁堡皇家植物园是世界领先的植物研究中心之一，是城市中的一片宁静绿洲。
com, the company's international platform, now offers customer service in 19 languages and operates three overseas call centers in Edinburgh, Seoul and Tokyo.
Shortly after Oxford said it will stop accepting new Huawei funding, a handful of British universities have reaffirmed they will not stop working with Huawei without solid evidence suggesting otherwise, including the Surrey, Manchester, York, Cardiff, Edinburgh, Southampton and Imperial.
Earlier this year Air China launched a direct flight between London and Chengdu, while Hainan Airlines launched a direct flight between Edinburgh and Beijing.
Also, last year mobile games developer Skymoons opened its first European studio in Edinburgh.
EastWest Agency has offices in Edinburgh and the Chinese cities of Chengdu and Shenzhen and offers expertise in market research, business strategy and planning, digital marketing, and lead generation for companies and business wanting to build an understanding of the Chinese market.
The agency has already delivered an important project for The Royal Edinburgh Military Tattoo by providing it with insights to support its aim to take the Tattoo to China in 2020, according to Deadline News.
Foster, who also runs a digital marketing business in Edinburgh, said the potential for Scottish businesses interacting with China is exciting.
The move comes after months of work and planning along with Chinese craft beer brewer, Panda Brew and is part of the Edinburgh distillery’s long-term export strategy to open Pickering’s gin and seafood bars in major cities across China.
The announcement from Pickering’s Gin closely follows the launch of direct Hainan Airlines flights between Beijing and Edinburgh, and an initiative in Edinburgh to ensure local businesses offer Chinese visitors a warm welcome.
But a new partnership between Scottish tour company Rabbie’s Small Group Tours and Shanghai-based travel agency Ctrip will help take Chinese visitors off the beaten track in Scotland, to see what the country has to offer outside of its major cities, Edinburgh and Glasgow.
That growth is expected to continue with new direct flights between Beijing and Edinburgh starting this June with Chinese carrier Hainan Airlines.
The company also decided to launch Beijing's first direct flight to Edinburgh.
Flights linking Dublin and Edinburgh will also be opened.
Hainan Airlines also inked strategic cooperation agreements with the airports of Dublin and Edinburgh, as well as Tourism Ireland and VisitScotland to promote people-to-people and economic exchanges.
"As part of the agreement, China Southern Airlines' customers will be able to book seats on British Airways flights to Edinburgh, Glasgow, Manchester, Newcastle, and Belfast, connecting to each of these cities via Heathrow.
He added: "And there is, of course, a strong connection to Edinburgh.
China's biggest online travel company, Ctrip, which recently bought the Scottish travel search site Skyscanner, will open a customer service call center in Edinburgh.
"Ctrip's leadership team has visited Edinburgh several times since the acquisition of Skyscanner at the end of last year," said Coley Dale, Ctrip director.
"The call center will be located in central Edinburgh and is set to open in the first two months of 2018.
We're excited to be building roots here in Edinburgh and will be recruiting at scale to our new office.
A number of the Edinburgh call center employees will also visit the Chinese company's Shanghai headquarters.
Since China upgraded the new COVID-19 management measures in January, more international routes have resumed such as Beijing with Sapporo, Munich, Edinburgh, Dublin and Phuket, said Yu Jiangning, operation duty manager of the airport's Operations Control Center.
"Not only does a hotel stay benefit the hospitality industry, but visitor spending in retail and leisure activities boosts demand for employment and stimulates the wider economy," Ross Curran, an assistant professor at Edinburgh Business School at Heriot-Watt University Dubai, told The National, an English daily newspaper with headquarters in Abu Dhabi.
Before the pandemic emerged, The Scotch Whisky Experience, a tourist attraction in Edinburgh, was extremely popular among such visitors.
"Take Flavia Garcia and Tom Carvell in Edinburgh, Scotland.