I want my skin as white as snow .
我希望我的皮肤像雪一样白。
This is the first snows of this winter
这是今年冬天的第一场雪。
It had been
snowing for two days.
雪已经下了两天了。
The snow was falling softly on the ground, covering everything in a blanket of white.
雪花轻轻地落在地上，给所有的东西都盖上了一层白色的毯子。
She loved to play in the snow, building snowmen and having snowball fights with her friends.
她喜欢在雪地里玩耍，堆雪人和朋友们打雪仗。
The snow-capped mountains were a breathtaking sight in the winter sunrise.
雪山在冬日的日出中是一道令人惊叹的景色。
Due to the heavy snow, the school had to close for the day.
因为大雪，学校不得不关闭一天。
Snowflakes danced gracefully in the air, each one unique and beautiful.
雪花在空中优雅地飞舞，每一片都是独一无二的美丽。
The roads were slippery with snow, so we had to drive slowly and cautiously.
路上因雪而滑，所以我们必须慢速谨慎驾驶。
The snow provided a serene and peaceful atmosphere, muffling all sounds.
雪提供了一种宁静和平静的气氛，掩盖了所有的声音。
The children were eagerly awaiting the first snow of the season.
孩子们热切地等待着本赛季的第一场雪。
The town was blanketed in a thick layer of snow, creating a winter wonderland.
小镇被厚厚的雪层覆盖，变成了一个冬季仙境。
After a long day, he looked forward to curling up by the fireplace with a good book and a cup of hot cocoa on a snowy evening.
在漫长的一天后，他期待着在一个下雪的晚上，蜷缩在壁炉旁，读一本好书，喝一杯热巧克力。
"We are attuned to evolving destination and emerging travel preferences," said Qian, highlighting growing popularity of snow and ice tourism, health-focused leisure trips and cities with intangible cultural legacies.
钱说：“我们适应了不断变化的目的地和新兴的旅游偏好。”他强调了冰雪旅游、注重健康的休闲旅行和具有非物质文化遗产的城市越来越受欢迎。
Snow Lotus, a time-honored Chinese cashmere brand, also welcomes the idea of innovation.
中国羊绒老字号雪莲也对创新理念表示欢迎。
"Given the rarity and luxury of cashmere, our focus remains on consistently strengthening our technological capabilities and the core competitiveness of our products," said Gan Xuerong, chairman of Snow Lotus.
雪莲花董事长甘学荣表示：“鉴于羊绒的稀有性和奢华性，我们的重点仍然是不断加强我们的技术能力和产品的核心竞争力。”。
Club Med chose Suzhou's Taicang, also in Jiangsu, as the location for its second urban tourism resort, featuring indoor snow and ski-related activities.
地中海俱乐部选择了同样位于江苏的苏州太仓作为其第二个城市旅游度假区，以室内雪和滑雪相关活动为特色。
Propelled by booming consumption and a well-developed high-speed railway network, China is expected to see more than 300 million passenger trips related to snow and ice tourism this year, and the figure to touch 520 million in 2025, generating revenue of up to 720 billion yuan by then, according to the China Tourism Academy.
根据中国旅游研究院的数据，在蓬勃发展的消费和发达的高铁网络的推动下，今年中国预计将有超过3亿人次的冰雪旅游相关旅客出行，到2025年这一数字将达到5.2亿人次，届时将产生高达7200亿元的收入。
Giscard d'Estaing said there is still growth potential in ski and snow tourism, and the company is looking for other potential locations in northern China to further tap the trend.
吉斯卡尔·德斯坦表示，滑雪和雪地旅游仍有增长潜力，该公司正在中国北部寻找其他潜在地点，以进一步挖掘这一趋势。
Joining efforts from Chinese organizations, botanists and zoologists, the project conducted scientific research and popularized the relationship between light and biodiversity in the Yunnan Golden Monkey National Park and the Yunnan Baima Snow Mountain National Nature Reserve.
该项目在中国组织、植物学家和动物学家的共同努力下，在云南金丝猴国家公园和云南白马雪山国家级自然保护区进行了科学研究，并推广了光与生物多样性的关系。
The park utilizes photovoltaic power generation technology to create an environmentally friendly science education greenhouse where visitors can admire more than 130 plants from different climate zones and observe nature up close, and also incorporates healthy and fashionable sports such as golf, equestrianism, soccer and ice and snow sports, making it a popular destination for leisure activities.
公园利用光伏发电技术，打造了一个环保的科教温室，游客可以在这里欣赏来自不同气候区的130多种植物，近距离观察大自然，还融入了高尔夫、马术、足球和冰雪运动等健康时尚的运动，使其成为休闲活动的热门目的地。
The expo has not only developed into the largest exposition of the global ice and snow industry but also an innovative one combining winter sports and industrial development in the history of the Olympic Winter Games.
该博览会不仅已发展成为全球冰雪产业规模最大的博览会，也是冬奥会历史上冬季运动与产业发展相结合的创新博览会。
Hu Yufang, chairman of Suzhou Taihu Snow Silk Co Ltd, knew that embracing new opportunities would bring brighter prospects.
苏州太湖雪丝绸有限公司董事长胡玉芳深知，抓住新的机遇，前景更加光明。
Consumers can purchase round-trip tickets that connect cities such as Guangzhou, Shenzhen, Zhuhai and Shantou in Guangdong province and designated domestic snow and ice destinations.
消费者可以购买连接广东省广州、深圳、珠海和汕头等城市与国内指定冰雪目的地的往返机票。
Tongcheng Travel predicts that during the week starting Dec 12, booking volumes for flights that depart from Shanghai and major cities in Jiangsu province, Zhejiang province and South China, to ice and snow destinations in Northeast China, are expected to jump 70 percent over the previous week.
同程旅行社预测，从12月12日开始的一周内，从上海及江苏省、浙江省和华南主要城市出发，飞往东北冰雪目的地的航班预订量预计将比前一周增长70%。
With the Beijing 2022 Olympic and Paralympic Winter Games approaching, Taikoo Li Sanlitun,together with German sportswear company Adidas, also introduces "Welcome to Winter Wonderland", displaying the harmony of ice and snow, creating a world of ice and snow at the trend and fashion landmark, as well as bringing the charm of winter sports to the trendsetters.
随着北京2022年冬奥会和冬残奥会的临近，太古里三里屯还联合德国运动服装公司阿迪达斯推出“欢迎来到冬季仙境”，展示冰雪的和谐，在潮流时尚地标打造冰雪世界，为引领潮流的人们带来冬季运动的魅力。
Bosideng established cooperation with German high-end sportswear and skiwear brand Willy Bogner GmbH& Co in November to better its business layout in the high-end ice and snow clothing market, and better cash in on the surging demand triggered by the 2022 Beijing Winter Olympic Games.
波司登于11月与德国高端运动服和滑雪服品牌Willy Bogner GmbH&Co建立合作，以更好地布局高端冰雪服装市场，更好地利用2022年北京冬奥会引发的激增需求。
They will cooperate in areas like ice and snow events, 5G applications and diverse content.
他们将在冰雪赛事、5G应用和多样化内容等领域进行合作。
This is expected to create a 5G-powered ice and snow metaverse.
预计这将创建一个5G驱动的冰雪元宇宙。
Yiu said the Chinese government has announced the goal of encouraging 300 million people to participate in ice and snow sports, which is "a clear sign of the government's commitment to the all-round development of ice and snow sports in China".
Yiu说，中国政府宣布了鼓励3亿人参与冰雪运动的目标，这是“政府致力于中国冰雪运动全面发展的明确标志”。
Zhong Junhui, president of China Resources Snowflake Technology Research Institute, said there are lots of collaborative opportunities for more sustainable development, Zhong is also chief of brewmaster of Snow Breweries.
中国资源雪花技术研究院院长钟俊辉表示，存在很多合作机会以实现更可持续的发展，他同时也是雪花啤酒的首席酿酒师。
Under the framework of Sustainability Covalence, BASF and Snow Breweries will cooperate on sustainable and innovative degradable materials on packaging applications.
在可持续性共融的框架下，BASF和Snow Brewery将合作开发用于包装应用的创新且可降解的可持续材料。
They are BASF, COMIY, Hongbaoli, Huaheng Biotech, INOV, Landsea, Red Avenue, Rokin Logistics, SCIP SITA, Sino Trans, Snow Breweries, Techstorm, Xiangfeng and Xilong Scientific.
这些公司分别是：巴斯夫（BASF）、COMIY、宏宝利（Hongbaoli）、华恒生物科技（Huaheng Biotech）、INOV、朗诗（Landsea）、红大道（Red Avenue）、罗宾物流（Rokin Logistics）、SCIPI SITA、中远物流（Sino Trans）、雪花啤酒（Snow Breweries）、Techstorm、翔丰（Xiangfeng）和西龙科学（Xilong Scientific）。
Since 2007, Coca-Cola has been working with the WWF, UNDP and other partners to protect the freshwater resources of the Yangtze River, in which rare species such as pandas, snow leopards, white cranes, porpoises and Chinese dragonflies were bred.
自2007年以来，可口可乐公司与世界自然基金会（WWF）、联合国开发计划署（UNDP）等合作伙伴一起，致力于保护长江的淡水资源。长江是大熊猫、雪豹、白鹤、江豚和中国龙蝇等珍稀物种的栖息地。
The executive said as Beijing is preparing for the 2022 Winter Olympics, Club Med is expected to see unprecedented opportunities from the development of ice and snow holidays.
这位高管表示，随着北京为2022年冬奥会做准备，冰雪假期的发展将给地中海俱乐部带来前所未有的机遇。
"We have full confidence in the snow holiday industry with its huge potential and Club Med is determined to continue to play a hand in China's snow sports boom," he said.
“我们对冰雪度假产业的巨大潜力充满信心，地中海俱乐部决心继续在中国冰雪运动的繁荣发展中发挥作用,”他说。
For example, all outerwear is made of water repellent fabrics, which is waterproof and effective in resisting rain and snow while allowing for ventilation, according to Zheng.
According to international marketing guru Al Ries, Snow Beer, the largest-selling Chinese beer brand, is one such example.
While it is easy to spell and pronounce, nobody in the English-speaking world wants to drink "snow", which means frozen water.
The resort, with an area of 2.89 square kilometers, will serve multiple functions such as an awards square, a commercial street, a conference center, hotels and ice and snow sports spaces.
The executive said as Beijing is preparing for the 2022 Winter Olympics, China is expected to see unprecedented opportunities for the development of ice and snow holidays.
"Therefore, many people choose high-speed trains between China's two biggest cities, as they offer relatively cheaper prices and rarely experience delays on journeys due to thunderstorms, rain or snow," Cheng said.
Covering 2.2 million square meters, Guangzhou Sunac Wanda Cultural Tourism City is comprised of eight major sectors, such as Sunac Paradise, Sunac Mall, Snow World and Water World, offering 57 world-class shows and eight innovative entertainment projects.
Of these, Snow World in Guangzhou will boast the largest indoor skiing resort in South China.
Ecole du Ski Francais offering courses amid wider snow sports push in ChinaEcole du Ski Francais, a top ski school from Europe, has unveiled its academy in Beijing, adding one more choice for kids and adults in China to receive world-class, safe and quality courses starting this winter.
Gino Andreetta, CEO of Club Med China, an international holiday firm and the partner of ESF in Beijing, said the Chinese snow market was one not to be missed.
"We decided to support the country's plan to have 300 million people on the snow (by 2022), we know in China only 20 percent of people will come back after trying skiing for the first time," he said.
Many see the goal as a golden opportunity, not least the snow sports industry.
With 39 new ski venues opening, the country was home to 742 snow venues by the end of 2018.
While the number of snow venues continued to grow, An anticipated the rate will slow in 2019.
"The growth rate for snow venues, total skiers and ski-related investment will keep momentum but at a slower pace," An said, adding that ice venues will continue to pop up, as they are much more cost-friendly and require less natural resources.
For example, Beijing hasn't snowed yet this winter, so obviously all the Beijing ski venues were using artificial snow and burning energy to make them cold," An said.
""Having real snow is a massive, unbeatable advantage, and it is an efficient way to lift the local economy－especially in rust belt areas in Northeast China," she said.
Andreetta also believed that snow sports can power the local economy in the Northeast region.
Club Med owns two snow resorts in Heilongjiang and Jilin.
"Working in snow resorts will give them new jobs in winter.
From elaborate street lighting to snow globes the size of cars to a giant toy robot by jewelry brand Tiffany and Co, businesses around Shanghai have been ramping up their marketing efforts to lure customers ahead of Christmas.
Over at the area around Huaihai Middle Road, decorative elements such as Christmas street lighting, snow globes the size of cars and a giant toy robot by jewelry brand Tiffany and Co. can be seen this year.
Tencent's massively popular PUBG Mobile recently introduced a Christmas theme to the game, adding elements such as snow, gift boxes, Christmas trees and snowmen.
From taxi rides to hotel bookings, from restaurant payments to luxury shopping and even for rides in the snow on a sled pulled by huskies, Chinese tourists are able to use either UnionPay or Alipay.
Snow Lake Capital and Ward Ferry will invest $80 million and $35 million respectively, reported SCMP earlier.
Hillhouse and Greenwoods Asset Management have each agreed to buy shares worth about $90 million, while Morgan Stanley and Snow Lake Capital committed to buy about $80 million each.
Companies team up to tap growing demand for premium beveragesChina Resources Beer Co Ltd, the largest brewer in the country and the maker of the best-selling Snow Beer brand, has signed an agreement with Dutch premium brewer Heineken NV to further develop the high-end beer market in China.
CR Beer said with the help of Heineken's global distribution network, the company will be able to speed up the growth of Snow Beer and other brands in overseas markets, and the deal will provide important long-term strategies and opportunities for expansion in the high-end beer market, the statement said.
Three other Chinese companies, China Sinda, Shenzhen Huijing Tongda, and Shanghai Snow Light Capital will take 12.4 percent, 4.27 percent, and 3.33 percent stake respectively in Allianz China after the transaction.
Their partnership will apply the idea of Snow White's magic mirror to real-life shopping scenarios.
The project will center on the themes of water, health, and ice and snow during all seasons, taking advantage of the hot springs and rich local cultural resources in that area, said Sun Yuliang, general manager of the project.
The 2022 Games will be a major step forward in China's winter sports and ice and snow tourism sectors, said Boisjoli, who joined BRP almost 30 years ago.
With its global network and vast customer resource, the bank will also encourage people's enthusiasm for participation in winter sports on snow and ice, while supporting the country's winter sports industry.
This winter's colder weather and strong snow have contributed to the strong Chinese sales of UGG boots, boosting its parent company's financial results.
Besides, its Mammut Alpine School teaches Chinese people how to ski and how to be safe in the snow.
Shanghai received an early introduction to Disney when the animated film Snow White and the Seven Dwarfs showed in the city's cinemas in 1938.
Harbin Wanda City, the largest recreation project in the country's northeastern region, will include Russian-style theme park facilities, a movie theater and the world's largest indoor skiing and snow entertainment park spanning 1.5 square kilometers.
Chen Xin from the warm, coastal Fujian province celebrated New Year's Eve in the snow for the first time.
com, snow and ice tourism sites were the most popular destinations, seeing surging numbers of ticket orders.
Beijing, for instance, actively sought to stimulate the holiday market by offering 30,000 consumer coupons for snow and ice activities.
Snow and ice sports have become a niche in China.
According to a 2022 China snow and ice industry development research report, the total scale of China's snow and ice industry is forecast to exceed 1 trillion yuan ($141.81 billion) in 2025.
Popular travel destinations like the southern coastal resort city of Sanya or Zhangjiakou in the cold north -- where snow and ice sports flourish -- welcomed an influx of tourists during the holiday, with many hotels fully booked.
诸如以南部沿海度假胜地三亚，或是北方冰雪运动盛行的张家口等热门旅游目的地，在节假日期间迎来了大量游客，许多酒店被预订一空。
Popular travel destinations like the resort city of Sanya or Zhangjiakou, where snow and ice sports flourish, welcomed an influx of tourists during the three-day New Year holiday, with many hotels fully booked.
The consumption recovery momentum is further boosted by the ice-snow industry boom in the first snow season after the Beijing 2022 Olympic Winter Games concluded.
In Northeast China's Jilin province, a popular ice and snow travel destination, the local government of Changchun plans to issue consumption vouchers worthy of 20 million yuan to stimulate the pent up demand of ice and snow travel from consumers.
The local government will issue the vouchers in several rounds between Dec 28 and Feb 28, 2023, and the vouchers can be redeemed for consumption at some major ski resorts as well as ice and snow parks in Jilin.
Consumption of Beijing rebounds with more visitors going to shopping malls, cinemas and snow festivals over the weekend as pandemic prevention measures are optimized.
The 2023 Beijing Ice and Snow Consumption Festival, which brings together over 80 companies in ice and snow fields and outdoor sports, kicked off to promote the integrated development of culture, tourism and sports business.
The country will also further develop new business formats such as online fitness and online competitions, and promote ice and snow sports.
Austria, a traditional powerhouse in ice and snow sports, attended the 2022 China International Fair for Trade in Services from Sept 1 to 5, with eight of its winter sports companies taking part in the annual event.
For some people living in the southern parts of China, Liupanshui has become a place to fulfill their snow dreams, triggered by the Beijing Winter Olympic Games last month.
More summer resorts and outdoor winter sports destinations will be built to better support the city's new name cards－"China's cool capital" and "Southern snow city", said city officials.
While the Winter Games fueled growth in the ice and snow industries, the real economy has leveraged digital technologies to upgrade service ability and meet various consumer demands both online and offline.
Industrial data revealed Chinese people's growing appetite for ice and snow sports and entertainment buoyed by the Beijing Games.
Since the start of January, the search volume of the terms "curling" and "ice hockey" recorded year-on-year growth of 310 percent and 130 percent, respectively, with more ice and snow sports going viral among young generations, according to Dianping, the Chinese version of Yelp.
The ice and snow trend has swept across the country, injecting impetus to China's tourism market.
On Alibaba's travel branch Fliggy, the order volume for snow and ice tourism-related products jumped by more than 30 percent from a year ago, and ski resorts including the Changbai Mountains in Northeast China's Jilin province became hot destinations.
China's ice and snow tourism market is expected to maintain growth momentum due to multiple positive factors, said Liu Yunan, a manager of Kchance, a tourism consultancy in Shanghai.
The upgrading of tourism consumption will help interactive products in the ice and snow industries gain more popularity, Liu said, adding that the Winter Games and the incentive policies released by local governments will combine to take the industry to a higher level.
With merchandise featuring Beijing 2022 Winter Olympics mascot Bing Dwen Dwen selling out in rapid fashion, sales of ice and snow sports equipment have also increased greatly.
Consumption related to winter sports comes into spotlight this year, as sales of skiing and ice skating equipment, like suits, snow boots, gloves, caps and goggles, have witnessed robust growth triggered by the Beijing 2022 Winter Olympics, which opened on Friday and will close on Feb 20, JD said.
The Beijing Winter Olympics and Paralympics has led to more than 1,300 additional ice and snow sports-related companies, among these, small, medium and micro enterprises have presented their vitality.
It has completed the inspection and Customs clearance of more than 10 batches of imported materials for the Winter Games by the end of January, including snow-making machines and snow plows with a total value of more than 21 million yuan and more than 19,700 pieces of goods of the Beijing Winter Olympics Logistics Center worth 36 million yuan have been inspected.
"Tourists will be able to enjoy the flowers in spring, swim in the summer, pick fruit in the fall and frolic in the snow in the winter here," Li said.
HAIKOU－Wang Wei's 8-year-old daughter, who lives in the subtropical Chinese city of Haikou in Hainan province, has never seen snow in her life, but it is her dream to have a snowman of her own.
"Close to Taicang South Railway Station and Shanghai's Jiading district, a tourism project featuring ice and snow is under construction.
Wang Hongxin, head of the Harbin bureau of culture, broadcast, television and tourism, even interacted with tourism officials from Switzerland, inviting foreign visitors to the snow world.
Data from market intelligence provider Tonghuashun showed that an index tracking the ice and snow sector rose by 6.4 percent from Jan 2 to Tuesday, significantly outperforming the overall stock market.
"The growth of ice and snow tourism consumption shows a strong demand from consumers, and it has driven the demand for transportation, accommodation, catering and other sectors, reflecting the recovery of consumer confidence and their optimistic outlook for the future," said Sean Jia, partner and managing director of consultancy Frost & Sullivan Greater China.
The momentum of ice and snow-themed travel is forecast to sustain until the Spring Festival holiday period next month, as the number of orders for ice and snow tours on major online travel agencies has been climbing, industry players said.
Benefiting from the popularity of ice and snow tourism during the New Year's holiday, Heilongjiang province received a total of 6.62 million tourists, a jump of 173.7 percent year-on-year.
China's investments in the ice and snow sector, including building or expanding skiing venues and hotels, have increased, and delayed construction projects have gradually been on track for completion, according to Frost & Sullivan.
The company's brand ambassador, freestyle skier Eileen Gu, showed children how to improve their skiing skills at the Genting Snow Park in Zhangjiakou, Hebei province, during the event.
The widespread popularity of ice and snow sports and the emergence of indoor ski resorts and snow parks have enabled people from the southern regions of China to experience skiing-related activities at any time of the year, it said.
Overseas destinations for ice and snow trips have also caught the attention of Chinese travelers.
During the just-concluded three-day New Year holiday, many consumers expanded their travel distances, including enjoying snow in the country's northeastern regions, visiting Hainan for seaside retreats, and travelling outbound.