DTCA stands for Direct-to-Consumer Advertising, which is a marketing strategy used by pharmaceutical companies to promote their products directly to consumers.
直译为“面向消费者的直接广告”,是制药公司用来直接向消费者推广其产品的一种营销策略。
Many countries have strict regulations on
DTCA to prevent misleading information about prescription drugs.
许多国家对
DTCA有严格的监管,以防止关于处方药的误导性信息。
The rise of
DTCA has led to increased awareness and demand for certain medications among patients.
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DTCA的兴起导致患者对某些药物的认识和需求增加。
DTCA often features celebrities or everyday people sharing their positive experiences with a particular medication.
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DTCA通常会展示名人或普通人分享他们使用特定药物的积极经历。
Critics argue that
DTCA may pressure doctors into prescribing unnecessary or potentially harmful medications.
批评者认为,
DTCA可能会给医生施加压力,让他们开出不必要的或可能有害的药物。
In some cases,
DTCA can prompt individuals to seek medical attention they might not otherwise have sought.
在某些情况下,
DTCA可以促使个人寻求他们可能不会主动寻求的医疗关注。
Pharmaceutical companies use
DTCA to build brand recognition and create a direct relationship with their customers.
制药公司利用
DTCA建立品牌知名度,并与客户建立直接关系。
DTCA is banned in several countries due to concerns over the potential for inappropriate self-diagnosis and treatment.
由于担心可能出现不适当的自我诊断和治疗,
DTCA在几个国家被禁止。
Some proponents of
DTCA argue that it empowers consumers to make informed decisions about their health care.
一些
DTCA的支持者认为,它使消费者能够对自己的健康护理做出知情决定。
The effectiveness of
DTCA as a marketing tool is still debated within the healthcare industry.
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DTCA作为营销工具的有效性在医疗保健行业仍存在争议。
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