Notably, the plant's latest product, Athe-malthia Goat Infant Formula, has just made its China debut at the booth.

Another Yashili goat infant formula on display, Dorlaler, is made in Australia and entered the Chinese market back in 2017, causing a splash.

"It will be Canada's first and only wet infant formula facility and North America's first and only goat milk infant formula manufacturer," Leng said.

Based on market research, Cui said his company had worked with a Chinese client to co-design and produce goat milk in replacement of milk, with the anticipation that the former has higher nutritious value.

"Alpha's going-global efforts started in 2009, when its flagship cartoon series Pleasant Goat and Big Big Wolf was broadcast in 13 Asian countries and regions.

These products include Kabrita goat milk powder, whose sales have accounted for more than 60 percent of China's total imports of infant formula goat milk powder for three years in a row.

A niche has developed for the relatively small category goat milk infant formula in China.

Goat milk formula has been popularized and is better recognized by consumers after a decade of growth and more dairy makers are making investments in the product, given the increasingly fierce competition in the milk formula market.

Chinese dairy giant Inner Mongolia Yili Industrial Group launched its first goat milk infant formula product in the high-end segment in December.

The product uses goat milk which is originated from the Netherlands.

Yili said goat milk infant formula will be easier to digest and absorbed by babies and will help to enhance the resistance of infants to diseases.

"The market of goat milk infant formula has been growing rapidly in China.

"With increasingly specialized nutritional demand from young mothers, the goat milk formula we have launched is expected to help revive domestically-made infant formula products," he said.

The goat milk formula market in China is forecast to hit 10 billion yuan ($1.4 billion) this year.

Dutch dairy provider Kabrita, a sub-affiliate of Chinese dairy maker Ausnutria Dairy Corp, has taken a commanding 60 percent share in the imported goat milk formula market in China.

The company said it plans to launch more diversified kinds of goat milk formula goods in the next few years.

A bottle of 800 grams of goat milk formula costs 274 yuan on Tmall, an e-commerce platform under Alibaba Group, higher than the similar size of traditional milk infant formula brands.

In the first half of 2019, sales of goat milk formula products under Ausnutria reached 1.32 billion yuan, surging 45.3 percent year-on-year.

"Compared with normal milk, the digestion rate of goat milk infant formula is closer to that of breast milk.

Goat milk formula also contains more protein, fat, minerals and vitamins," said Wang Junbo, a professor at the School of Public Health of Peking University.

"With increasingly higher recognition of the nutritional values of goat milk by the public, goat milk has been more widely applied to dairy products and skincare products, and it is seeing ample growth potential in China," Wang said.

Some other domestic brands such as Guangdong Yashily Group and Synutra Dairy Group have become major industrial players in the goat milk formula market in China.

Song Liang, a dairy industry analyst, said the growth rate of goat milk formula has actually slowed down in recent years, with an increasing number of big companies promoting the category, and some small-and middle-sized companies will suffer a loss as a result.

"In fact, China has rich resources for special dairy products, we can develop cheese based on raw materials of goat, buffalo and yak milk.

These included products like Japanese hair colorants and face masks, German hand moisturizers and foot creams, Australian goat milk soap, French hair shampoo and conditioner, male skin care gift sets from South Korea and other personal care products, all of which will be delivered to her hometown in Jingdezhen of Jiangxi province in the next few days.

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