Nescafe 1+2, which accounts for more than half of the instant coffee sector, has "Awaken your bold "as its new slogan.
Awaken from the hotel's signature Le Méridien bed with its crisp linens to feel energized for the stimulating delights of the day ahead.
"My father often told me 'when that country awakens, our country will be rich,'" Luksic told Xinhua News Agency in a recent interview.
Featuring seven short stories and seven directors led by Chen Kaige, the film draws on important historical moments since the founding of the PRC in 1949, aiming to awaken the shared memories of Chinese people around the world.
"As you know, when traditional carmakers awaken, they will be really competitive," Niu added.