The company launched an eco-friendly packaging campaign, but upon closer inspection, it was discovered that only a small percentage of their products actually used sustainable materials - a clear case of
greenwashing.
这家公司发起了一项环保包装运动,但仔细查看后发现,他们只有一小部分产品使用了可持续材料,这显然是绿色洗白。
The hotel chain boasts about its water conservation efforts, yet they continue to provide single-use plastics in every room, raising questions about the authenticity of their environmental claims.
这家连锁酒店吹嘘其节水努力,但他们仍在每个房间提供一次性塑料用品,这让人对其环保声明的真实性产生质疑。
The fashion brand advertised its 'sustainable' collection, but a report revealed that their manufacturing process still contributes heavily to carbon emissions and water pollution.
这个时尚品牌宣传其“可持续”的系列,但一份报告显示,他们的生产过程仍然严重排放碳和污染水源。
The car manufacturer claimed their new model had significantly lower emissions, but critics argue that the overall environmental impact is negligible due to the car's high energy consumption during production.
汽车制造商声称其新款车型的排放显著降低,但批评者认为,由于该车在生产过程中的高能耗,其对环境的整体影响微乎其微。
The fast-food chain introduced paper straws as a more eco-friendly option, but they failed to address the environmental consequences of their massive plastic packaging waste.
快餐连锁店推出了纸质吸管作为更环保的选择,但他们未能解决大量塑料包装废弃物对环境的影响。
The cosmetics company promotes its use of natural ingredients, yet it still tests on animals and produces large amounts of non-biodegradable packaging, revealing a deceptive marketing strategy.
这家化妆品公司宣扬使用天然成分,但它仍然进行动物实验并产生大量不可生物降解的包装,显示出一种误导性的营销策略。
The energy provider claimed to be transitioning to renewable sources, but the majority of their power still comes from fossil fuels, suggesting a
greenwashing effort to improve their public image.
该能源供应商声称正在转向可再生能源,但他们的大部分电力仍来自化石燃料,这表明他们在努力改善公众形象的绿色洗白。
The cruise line touts its eco-tourism initiatives, yet it continues to contribute to ocean pollution with its massive waste disposal and fuel consumption.
这家邮轮公司吹嘘其生态旅游倡议,但它继续通过大量的废物处理和燃料消耗对海洋造成污染。
The airline promotes carbon offset programs, but critics argue that these measures do not address the root problem of aviation's significant carbon footprint.
这家航空公司推广碳抵消计划,但批评者认为,这些措施并未解决航空业重大碳足迹的根本问题。
The bottled water company uses images of pristine nature in its advertising, yet it fails to address the environmental impact of producing and disposing of millions of plastic bottles annually.
瓶装水公司在广告中使用纯净自然的图像,但它没有解决每年生产和处置数百万塑料瓶对环境的影响。
The ESG data provider has observed an increasing risk level from financial institutions, including commercial lenders and investment banks, in terms of greenwashing.
Greenwashing is a marketing tactic of making false or misleading statements about the environmental benefits of a product or practice.
"This is why we at RepRisk have been adopting an outside-in investigation method and giving more consideration to third-party information sources to navigate through noises and identify greenwashing risks," Aeby said.
About 77 percent of consumers are likely to stop buying if brands are found guilty of greenwashing; 75 percent of consumers want governments to mandate that companies must comply with third-party certification of sustainability standards.
There is no room for any form of greenwashing," he said.
"With the adoption of financial technologies, the country can also improve information transparency and verify data authenticity to lower the risk of greenwashing," Ma said.
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