There is lack of public awareness and understanding of artisan handicrafts, and also the perception that it is "old-fashioned" and outdated, said Tsoi.
Tsoi说，公众对手工艺品缺乏认识和理解，也认为它“过时”和过时。
"The third wave of coffee is a movement to produce high-quality coffee and regards it artisan food such as wine, rather than a commodity.
"The one in New York is more of an artisan bistro, a new concept, but it is hardly making any profit.
Amid expansion by large coffee chains such as Starbucks in the past two decades, artisan coffee, or craft coffee, which focuses on the finer details of coffee-making, is on the rise in Shanghai, calling for skillful baristas such as Pan.
According to a report on coffee consumption in Shanghai published by business media group Yicai, more than half the coffee shops in the city are considered boutique cafes, including independent cafes, small chain brands and artisan coffee retailers such as Peet's Coffee and Arabica.
We want more people to learn how to appreciate artisan coffee, and competitions will help promote this culture.
"Bespoke (fashion) is an art form more than a service process, to create exquisite artisan suits to measure for each client," said Shelly Liu, founder, partner and head designer of Makaif Bespoke, a brand founded in Chengdu, an emerging fashion center in Southwest China.