Collectible toymaker sees sharp increase in international businessEarlier this year, POP MART, a leading collectible toymaker that introduced the concept of blind box toys, opened its first store in London where it showed off its top intellectual properties, which included Skullpanda, Dimoo and Pucky, as well as its Space Molly character.

收藏玩具制造商的国际业务急剧增长今年早些时候，引入盲盒玩具概念的领先收藏玩具制造商POP MART在伦敦开设了第一家商店，展示了其顶级知识产权，包括Skullpanda、Dimoo和Pucky，以及Space Molly角色。

Chinese collectible toy retailer 52Toys concluded its series C financing of $62.8 million, a notable move to support the company in investing more in innovation and store expansion in the coming years, its top executive said.

中国收藏玩具零售商52Toys的高管表示，该公司完成了6280万美元的C系列融资，这是支持该公司在未来几年加大创新和门店扩张投资的一个显著举措。

Since its establishment in 2015, the Beijing-based company has positioned itself as a collectible toys brand and has been investing heavily in research and development so as to create a diversified product portfolio.

自2015年成立以来，这家总部位于北京的公司一直将自己定位为收藏品玩具品牌，并一直在大力投资研发，以创建多元化的产品组合。

After more than six years' growth, it already has become a major collectible toys brand in China.

经过六年多的发展，它已经成为中国主要的收藏品玩具品牌。

"In addition to art toys, other categories of collectible toys, such as assembled models and animation statues, all have promising market prospects," she said, adding blind boxes have emerged as one of the most popular categories, occupying a big market share in China's domestic market.

她说：“除了艺术玩具，其他类别的收藏品玩具，如组装模型和动画雕像，都有很好的市场前景。”她补充说，盲盒已经成为最受欢迎的类别之一，在中国国内市场占据了很大的市场份额。

Chinese major collectible toy retailer 52Toys, said it plans to open 100 new stores in China by the end of next year and go public on the A-share market in the future, as it aims to make a wider foray into the booming trendy toy market in the country.

Last year, the pandemic prompted more people to stay at home longer, and collectible toys has become one of the sectors that actually benefited from the pandemic and the stay-in lifestyle," said Chen Wei, president and CEO of 52Toys.

"We have seen enormous demand for collectible toys from Chinese consumers.

Since young people consume the same kind of entertaining content online in this digital age, collectible toys will become pretty much equally popular in different types of cities," Chen said.

"Spiritual consumer goods like collectible toys will become increasingly indispensable with the consumption upgrade trend in China, as they can bring happiness to people," he said.

The collectible toy company now cooperates with more than 10,000 stores across the country and operates less than 10 outlets.

In the next two years, it will launch more than 1,000 vending machines, which will offer different types of collectible toys.

"In my opinion, middle-aged and elderly consumers will also show interest in collectible toys ultimately, fueled by the constant development of the society and economy, just like some developed markets.

The champion in terms of revenue was Pop Mart, a Beijing-based lifestyle retailer, which in nine seconds sold 55,000 toys in mini blind boxes－small, sealed packages containing collectible toys that are part of a series.

One restaurant in the park, the Stargazer Grill, has adopted a Marvel-themed decor and added new dishes to its menu, including an Avengers wagyu beef burger with bun, a Captain America soda float, plus collectible souvenirs like Avengers cups and souvenir straws complete with superhero figurines.

Haagen-Dazs, a US ice cream brand of General Mills Inc, has cooperated with Chinese collectible toymaker Pop Mart and the Louvre Museum.

Pop Mart sells collectible figures mixing pop culture and trendy content in its "blind boxes.

A gold bar designed to meet the demand of collectible enthusiasts could cost more than 10,000 yuan each.

They have many different regions and they offer wines from introductory cheap wines to high-quality collectible wines.