考研Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product.
这种被劫持的媒体与赚来的媒体相反：一项资产或活动成为消费者、其他利益相关者或对品牌或产品做出负面指控的活动家的人质。
2011年考研阅读原文
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