六级Magna, an advertising agency, reckons it will be worth about $138 million this year.

麦格纳，一家广告公司，估计它今年将价值约1.38亿美元。

2016年6月阅读原文

六级The Wallaces didn't accept advertising in the US edition until 1955 and even then they didn't allow any ads for cigarettes, liquor or drugs.

华莱士夫妇直到1955年才接受美国版的广告，即使在那时，他们也不允许任何香烟、酒或药品的广告。

2018年6月六级真题（第一套）听力 Section C

六级It is also easier for a dissatisfied company to give its account to another agency than it would be to fire their own advertising staff.

对一家不满的公司来说，向另一家代理机构提供账目比解雇自己的广告人员更容易。

2015年12月听力原文

六级Interactive television advertising has not achieved the anticipated results.

交互式电视广告并没有达到预期的效果。

2016年6月阅读原文

六级A new effort led by Canoe Ventures, a coalition of leading cable providers, aims to make interactive advertising available across America later this year.

由领先的有线电视提供商组成的联盟Canoe Ventures领导的一项新努力旨在今年晚些时候在美国各地推出互动广告。

2016年6月阅读原文

六级A lot of the government advertising has been about individual responsibility, but actually understanding that drinking is very much about the social activity and finding ways to help young people get home safely and not end up in hospital is one of the th

政府的很多广告都是关于个人责任的，但事实上，了解饮酒在很大程度上是一种社会活动，找到方法帮助年轻人安全回家，而不是最终住进医院是其中的一个原因

2017年6月六级真题（第二套）听力 Section C

六级About a year ago, I flew to Singapore to join the writer Malcolm Gladwell, the fashion designer Marc Ecko and the graphic designer Stefan Sagmeister in addressing a group of advertising people on "Marketing to the Child of Tomorrow".

大约一年前，我飞往新加坡，与作家马尔科姆·格拉德威尔、时装设计师马克·埃科和平面设计师斯特凡·萨格迈斯特一起，就“面向未来儿童的营销”向一群广告人发表演讲。

2012年12月阅读原文

高考These advertise the presence of chicks to adults; they might also encourage our chick to start calling as well.

这些广告向成年人宣传小鸡的存在；他们也可能鼓励我们的小鸡也开始打电话。

2017年高考英语全国卷1 阅读理解 阅读B 原文

六级It proves the advantage of TV advertising.

这证明了电视广告的优势。

2016年6月阅读原文

高考Google initially used the data collected from users to target advertising better.

谷歌最初使用从用户那里收集的数据来更好地定位广告。

2017年高考英语江苏卷 阅读理解 阅读C 原文

四级Setting guidelines for advertising on websites.

为网站上的广告制定指导方针。

2012年6月阅读原文

四级Someone having a college degree in advertising.

拥有广告专业大学学位的人。

2013年6月听力原文

四级But I advertise a lot on radio and in local newspapers.

但我在电台和当地报纸上做了很多广告。

2011年6月听力原文

四级Angeleno say about advertising his business.

Angeleno谈到了他的商业广告。

2011年6月听力原文

四级He hardly needs to do any advertising nowadays

他现在几乎不需要做任何广告

2011年6月听力原文

六级With the launch of interactive advertising, many of the dollars that went to the Internet will come back to the TV, says David Kline of Cablevision.

Cablevision的大卫·克莱恩（David Kline）表示，随着互动广告的推出，互联网上的许多资金将回到电视上。

2016年6月阅读原文

六级They signify the popularity of interactive advertising.

它们标志着互动广告的流行。

2016年6月阅读原文

六级They may be due to the novel way of advertising.

这可能是由于新颖的广告方式。

2016年6月阅读原文

六级The amount spent on interactive advertising on television is still small.

在电视互动广告上的花费仍然很少。

2016年6月阅读原文

六级Television advertising could do with a boost.

电视广告可以起到提振作用。

2016年6月阅读原文

六级It's been the year of interactive television advertising for the last ten or twelve years, says Colin Dixon of a digital-media consultancy.

一家数字媒体咨询公司的科林·迪克森（Colin Dixon）说，在过去的十年或十二年里，这是互动电视广告的一年。

2016年6月阅读原文

六级It has placed TV advertising at a great disadvantage.

它使电视广告处于极大的劣势。

2016年6月阅读原文

六级It has made TV advertising easily accessible to viewers.

它使电视广告更容易被观众接受。

2016年6月阅读原文

六级It has boosted the TV advertising industry.

它促进了电视广告业的发展。

2016年6月阅读原文

六级Interactive television advertising, which allows viewers to use their remote controls to click on advertisements, has been pushed for years.

互动电视广告，允许观众使用遥控器点击广告，已经推出多年。

2016年6月阅读原文

六级Interactive television advertising will become popular in 10-12 years.

互动电视广告将在10-12年内流行起来。

2016年6月阅读原文

六级Interactive television advertising is successful when incorporated into situation comedies.

当互动电视广告融入情景喜剧中时，它是成功的。

2016年6月阅读原文

六级Interactive television advertising has been under debate for the last decade or so.

互动电视广告在过去十年左右一直处于争论之中。

2016年6月阅读原文

六级In theory, interactive advertising can engage viewers in a way that 30-second spots do not.

从理论上讲，互动广告可以吸引观众的注意力，而30秒的广告则不然。

2016年6月阅读原文

六级That is why government has historically intervened, banning advertising, imposing health warnings and punitive ( ' , 惩罚性的) duties.

这就是为什么政府历来进行干预，禁止广告，实施健康警告和惩罚性（'，惩罚性的) 职责。

2016年12月阅读原文

六级Yet virtually no providers of goods or services rely on this alone, butuse paid advertising instead.

然而，几乎没有一家商品或服务提供商仅仅依靠这一点，而是使用付费广告。

2015年12月听力原文

六级These are likely to have more resources andmore knowledge about all aspects of advertising and advertising media than single company.

与单个公司相比，这些公司在广告和广告媒体的各个方面可能拥有更多的资源和更多的知识。

2015年12月听力原文

六级The client company generallygives the advertising agency an agreed budget, a statement of theobjective of the advertising campaign known as a brief and an overall advertising strategy concerning the message to be communicated to the target customers.

客户公司通常会向广告公司提供一份商定的预算、一份广告活动目标说明，即一份简要说明和一份关于要传达给目标客户的信息的总体广告战略。

2015年12月听力原文

六级The best form of advertising is probably word-of-mouth advertising which occurs when people tell their friends about the benefits of products or services that they have purchased.

最好的广告形式可能是口碑广告，当人们告诉朋友他们所购买的产品或服务的好处时，就会出现这种广告。

2015年12月听力原文

六级Indeed many organizations also useinstitutional or prestige advertising which is designed to build uptheir reputation rather than to sell particular products.

事实上，许多组织也使用机构或声望广告，旨在建立其声誉，而不是销售特定产品。

2015年12月听力原文

六级Although large companies could easily set up their own advertising departments, write their own advertisements andbuy media space themselves, they tend to use the services of largeadvertising agencies.

虽然大公司可以很容易地建立自己的广告部门，自己写广告，自己购买媒体空间，但他们倾向于使用大型广告公司的服务。

2015年12月听力原文

六级Advertising informs consumers about the existence and benefits ofproducts and services and attempts to persuade them to buy them.

广告告知消费者产品和服务的存在和好处，并试图说服他们购买。

2015年12月听力原文

六级Google's business model has always been to provide information for free, and sell advertising on the basis of the traffic this generates," points out James Grimmelmann, associate professor at New York Law School.

谷歌的商业模式一直是免费提供信息，并根据由此产生的流量销售广告，”纽约法学院副教授詹姆斯·格里曼（James Grimmelmann）指出。

2011年12月阅读原文

六级While providing information for free, Google makes money by selling advertising

在免费提供信息的同时，谷歌通过销售广告赚钱

2011年12月阅读原文

六级She has just graduated from college and got a job at an advertising agency when she began to sense that something strange was going on inside her body.

她刚从大学毕业，在一家广告公司找到了一份工作，这时她开始感觉到自己体内发生了一些奇怪的事情。

2013年12月听力原文

六级So what I suggest is not that we just give them a sum of money, but that we offer to pay for something specific like travel or something, and that in return, we ask for our name to be printed prominently in the program, and that they give us free advertising space in it.

因此，我的建议不是我们给他们一笔钱，而是我们提供一些具体的东西，比如旅游或其他东西，作为回报，我们要求在节目中突出地打印我们的名字，他们在节目中给我们免费的广告空间。

2013年6月听力原文

六级But why don't we offer to pay for the printing of the programs ourselves on condition that on the front cover there's something like This program is presented with the compliments of Norland Electronics, and free advertising of course

但是我们为什么不自己支付节目的印刷费用，条件是在封面上有类似于这个节目的内容，并得到诺兰电子公司的赞扬，当然还有免费广告

2013年6月听力原文

六级It is advertising electronic products.

它是电子产品的广告。

2013年6月听力原文

考研These labels encourage style-conscious consumers to see clothes as disposable-meant to last only a wash or two, although they don’t advertise that –and to renew their wardrobe every few weeks.

这些标签鼓励有时尚意识的消费者将衣服视为一次性的，只能洗一两次，尽管他们并没有做广告，而是每隔几周更新一次衣橱。

2013年考研阅读原文

考研An old saying has it that half of all advertising budgets are wasted-the trouble is, no one knows which half.

有句老话说，一半的广告预算被浪费了。问题是，没人知道是哪一半。

2013年考研阅读原文

考研For someone moving from finance to advertising, maybe they want to look more “SoHo”.

对于一个从金融业转向广告业的人来说，也许他们想看起来更像“SoHo”。

2016年考研阅读原文

考研These labels encourage style-conscious consumers to see clothes as disposable一meant to last only a wash or two, although they don't advertise that一and to renew their wardrobe every few weeks.

这些标签鼓励有时尚意识的消费者将衣服视为一次性的一虽然他们没有做广告，但它的意思是只能洗一两次一每隔几周更新一次衣橱。

2013年考研真题（英语一）阅读理解 Section Ⅱ

考研In February the FTC and the digital Advertising Alliance agreed that the industry would get cracking on responding to DNT requests.

今年2月，联邦贸易委员会和数字广告联盟同意，该行业将着手应对DNT请求。

2013年考研真题（英语一）阅读理解 Section Ⅱ

考研If it is trying to upset Google, which relies almost wholly on advertising, it has chosen an indirect method: there is no guarantee that DNT by default will become the norm.

如果它试图颠覆几乎完全依赖广告的谷歌，它选择了一种间接的方法：无法保证默认情况下DNT会成为常态。

2013年考研真题（英语一）阅读理解 Section Ⅱ

考研The recession threatened to remove the advertising and readers that had not already fled to the Internet.

经济衰退威胁着那些还没有逃到互联网上的广告和读者。

2011年考研真题（英语二）阅读理解 Section Ⅱ

六级with the launch of interactive advertising, "many of the dollars that went to the Internet will come back to the TV," says David Kline of Cablevision.

有线电视公司的大卫·克莱恩说，随着互动广告的推出，“互联网上的许多钱将回到电视上。”。

2016年6月六级真题（第三套）阅读 Section C

考研Today, because of shrewd advertising and public health campaigns, many Americans habitually give their pearly whites a cavity-preventing scrub twice a day, often with Colgate, Crest or one of the other brands.

如今，由于精明的广告和公共卫生运动，许多美国人习惯于每天两次给他们的珍珠白进行防蛀磨砂，通常使用高露洁、佳洁士或其他品牌。

2010年考研真题（英语二）阅读理解 Section Ⅱ

考研"If we were really bold, we might even begin to think of high-calorie fast food in the same way as cigarettes—by setting strict limits on advertising, product placement and sponsorship of sport events," he said.

他说：“如果我们真的大胆一点，我们甚至可能会开始像对待香烟一样考虑高热量快餐，对广告、植入式广告和体育赛事赞助进行严格限制。”。

2011年考研真题（英语二）阅读理解 Section Ⅱ

考研That would be the people who buy advertising from them-and Facebook and Google, the two virtual giants, dominate digital advertising to the disadvantage of all other media and entertainment companies.

这将是那些从他们那里购买广告的人，而Facebook和谷歌这两个虚拟巨头主宰着数字广告，对所有其他媒体和娱乐公司不利。

2018年考研真题（英语二）阅读理解 Section Ⅱ

考研Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through ruthless advertising.

通过实验和观察，像伯宁博士这样的社会科学家已经认识到，通过无情的广告将某些行为与习惯性线索联系起来是有力量的。

2010年考研真题（英语二）阅读理解 Section Ⅱ

六级But why don't we offer to pay for the printing of the programs ourselves on condition that on the front cover there's something like This program is presented with the compliments of Norland Electronics, and free advertising of course.

但是我们为什么不自己支付节目的印刷费用，条件是在封面上有类似于这个节目的内容，并得到诺兰电子公司的赞扬，当然还有免费广告。

2013年6月听力原文

四级The government pays about $900 for old ones to be discarded and advertising on the new vehicles helps cover repayments.

政府为报废的旧汽车支付约900美元，新车广告有助于偿还债务。

2015年12月四级真题（第一套）听力 Section A

考研Digital services include everything from providing a platform for selling goods and services online to targeting advertising based on user data, and the tax applies to gross revenue from such services.

数字服务包括一切，从提供在线销售商品和服务的平台到基于用户数据的定向广告，税收适用于此类服务的总收入。

2020年考研真题（英语一）阅读理解 Section Ⅱ

四级Someone having a college degree in advertising

有广告专业大学学位的人

2013年6月听力原文

考研Fully 87% of their revenues came from advertising in 2008, according to the Organization for Economic Cooperation and Development .

据经济合作与发展组织（Organization for Economic Cooperation and Development）统计，2008年，他们87%的收入来自广告。

2011年考研真题（英语二）阅读理解 Section Ⅱ

六级It is advertising electronic products

它是电子产品的广告

2013年6月听力原文

考研But senior medical figures want to stop fast-food outlets opening near schools, restrict advertising of products high in fat, salt or sugar, and limit sponsorship of sports events by fast-food producers such as McDonald's.

但资深医学人士希望阻止在学校附近开设快餐店，限制高脂肪、高盐或高糖产品的广告，并限制麦当劳等快餐生产商赞助体育赛事。

2011年考研真题（英语二）阅读理解 Section Ⅱ

六级since these services rely on advertising revenue, the more frequently you use them, the more money they make.

由于这些服务依赖于广告收入，你使用它们的频率越高，它们赚的钱就越多。

2017年12月六级真题（第一套）阅读 Section B

六级The solution turned out to be advertising, and it’s not an exaggeration to say that Google is now essentially an advertising company, given that that’s the source of nearly all its revenue.

解决方案是广告，可以毫不夸张地说，谷歌现在基本上是一家广告公司，因为这几乎是其所有收入的来源。

2007年6月英语六级真题

六级Today it is a giant advertising company, worth $100 billion.

如今，它是一家价值1000亿美元的大型广告公司。

2007年6月英语六级真题

六级Through advertising, companies conditioned consumers to buy things they didn’t really want or need.

通过广告，公司让消费者购买他们并不真正想要或需要的东西。

2007年6月英语六级真题

六级I sat several feet away from an advertising sales representative with a similar name.

我坐在离一位名字相似的广告销售代表几英尺远的地方。

2007年12月英语六级真题

六级Struggling 64 an evaporation of advertising and a downward drift in street corner sales, The New York Times 65 to introduce a “metered” model at the beginning of 2011.

在经历了广告的蒸发和街角销售额的下滑后，《纽约时报》于2011年初推出了“计量”模式。

2010年12月英语六级真题

六级"Google's business model has always been to provide information for free, and sell advertising on the basis of the traffic this generates," points out James Grimmelmann, associate professor at New York Law School.

纽约法学院副教授James Grimmelmann指出：“谷歌的商业模式一直是免费提供信息，并根据由此产生的流量销售广告。”。

2011年12月英语六级真题

六级About a year ago, I flew to Singapore to join the writer Malcolm Gladwell, the fashion designer Marc Ecko and the graphic designer Stefan Sagmeister in addressing a group of advertising people on “Marketing to the Child of Tomorrow.

大约一年前，我飞往新加坡，与作家Malcolm Gladwell、时装设计师Marc Ecko和平面设计师Stefan Sagmeister一起，就“面向明日之子的营销”向一群广告人发表演讲。

2012年12月英语六级真题

四级The appeal of advertising to buying motives can have both negative and positive effects consumers may be convinced to buy a product of poor quality or high price because of an advertisement.

广告对购买动机的吸引力既有负面影响，也有正面影响。消费者可能会因为广告而被说服购买质量差或价格高的产品。

1999年1月大学英语四级(CET-4)真题

四级For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage.

例如，一些广告商通过广告宣传提高汽油里程的汽车产品来满足人们对汽车燃油经济性的渴望。

1999年1月大学英语四级(CET-4)真题

四级Sometimes advertising is intentionally misleading.

有时广告是故意误导的。

1999年1月大学英语四级(CET-4)真题

四级If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.

如果消费者考虑到保险计划的质量以及广告中的信息，他们将从广告中受益。

1999年1月大学英语四级(CET-4)真题

四级Advertising is intended to appeal to consumers, but it does not force them to buy the product.

广告是为了吸引消费者，但并不强迫他们购买产品。

1999年1月大学英语四级(CET-4)真题

四级Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly. ]

美铁及其广告公司DDB Needham主要关注的是乘客量大幅下降的西部长途线路。]

2000年1月大学英语四级(CET-4)真题

四级The advertising world is very competitive.

广告界竞争激烈。

2003年6月大学英语四级(CET-4)真题

四级After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement.

在确定了产品或服务的目标受众后，广告代理商必须为广告选择合适的媒体。

2008年6月大学英语四级考试真题

四级We discuss here the major types of media used in advertising.

我们在这里讨论广告中使用的主要媒体类型。

2008年6月大学英语四级考试真题

四级We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home.

我们把注意力集中在七种类型的广告上：电视、报纸、广播、杂志、户外广告。

2008年6月大学英语四级考试真题

四级Television is an attractive medium for advertising because it delivers mass audiences to advertisers.

电视是一种有吸引力的广告媒介，因为它为广告商提供了大量观众。

2008年6月大学英语四级考试真题

四级Television's influence on advertising is fourfold.

电视对广告的影响是四倍。

2008年6月大学英语四级考试真题

四级Locally, newspapers are the largest advertising medium.

在当地，报纸是最大的广告媒介。

2008年6月大学英语四级考试真题

四级Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer.

报纸是一种比电视更便宜的广告媒介，为广告商提供了一种更长时间的沟通方式。

2008年6月大学英语四级考试真题

四级Advertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than television.

无线电广告持续增长无线电经常与户外广告牌结合使用(广告牌) 互联网的用户数量甚至超过了电视。

2008年6月大学英语四级考试真题

四级Internet companies are also turning 10 radio advertising.

互联网公司也正在转向10个电台广告。

2008年6月大学英语四级考试真题

四级Newsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the narrow market that they deliver.

《新闻周刊》、女性杂志和商业杂志的广告都有所增加，因为它们吸引了高端市场，杂志因其提供的市场狭窄而受到广告商的欢迎。

2008年6月大学英语四级考试真题

四级Also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before.

也被称为基于地点的广告，已经成为一种越来越有效的方式来接触比以往任何时候都更活跃的消费者。

2008年6月大学英语四级考试真题

四级Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers.

利用广告牌、报摊和公交候车亭做广告是接触这些忙碌消费者的有效途径。

2008年6月大学英语四级考试真题

四级More consumers travel longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past.

越来越多的消费者上下班的路程更长，这也使户外广告变得有效，技术改变了广告牌业务的性质，使其成为比过去更有效的媒介。

2008年6月大学英语四级考试真题

四级Internet advertising will play a more prominent role in organizations' advertising in the near ftuture.

在不久的将来，互联网广告将在组织广告中发挥更为突出的作用。

2008年6月大学英语四级考试真题

四级A final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters.

最后一种广告媒介是直邮，它使用给消费者的邮件来传达客户的信息。直邮包括时事通讯。

2008年6月大学英语四级考试真题

四级direct mail is the most effective from of advertising.

直邮是广告中最有效的方式。

2008年6月大学英语四级考试真题

四级David Palmer，an analyst at UBS，a bank，says smaller fast- food chains in America，such as Jack in the Box and Carl’s Jr. ，have been hit particularly hard in this downturn because they are competing with the global giant McDonald^, which increased spending on advertising by more than 7% last year as others cut back.

瑞银（UBS）分析师戴维·帕尔默（David Palmer）表示，美国较小的快餐连锁店，如Jack in the Box和Carl's Jr.，在这场经济衰退中受到的打击尤其严重，因为它们正在与全球巨头麦当劳竞争。去年，随着其他公司的削减，麦当劳在广告上的支出增加了7%以上。

2015年6月大学英语四级考试真题（第1套)

四级We view this kind of advertising as environmental damage and will take strong action against it.

我们将这种广告视为对环境的破坏，并将对此采取有力行动。

2020年9月大学英语四级真题（第2套）

考研Neon lighting used in advertising has become part of the character of every modern city.

广告中使用的霓虹灯已经成为每个现代城市的特色之一。

1984年全国硕士研究生入学统一考试英语试题

考研Money spent on advertising is money spent as well as any I know of.

花在广告上的钱和我所知道的一样多。

1995年全国硕士研究生入学统一考试英语试题

考研And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy.

也许最重要的是，广告为你购买的产品和服务提供了合理价值的保证。

1995年全国硕士研究生入学统一考试英语试题

考研Apart from the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements.

除了27项议会法案规定了广告条款之外，没有一个普通的广告商敢推广一种不符合广告承诺的产品。

1995年全国硕士研究生入学统一考试英语试题

考研He might fool some people for a little while through misleading advertising.

他可能会通过误导性广告愚弄一些人一段时间。

1995年全国硕士研究生入学统一考试英语试题