The new SUV model from Ford is a
crossover that combines the comfort of a sedan with the ruggedness of an off-road vehicle.
福特的新款SUV车型是一款跨界车，它结合了轿车的舒适性和越野车的坚固性。
In pop music, a
crossover hit is a song that appeals to both mainstream and niche audiences.
在流行音乐中，跨界热门歌曲是指同时吸引主流和小众听众的歌曲。
Her acting career took a new turn when she successfully crossed over from television to films.
当她成功地从电视界跨界到电影界时，她的演艺生涯发生了新的转变。
The genetic engineers performed a
crossover experiment, swapping DNA segments between two different species.
遗传工程师进行了一项交叉实验，交换了两个不同物种的DNA片段。
The athlete's versatility allows him to play multiple positions, making him a valuable
crossover player in basketball.
这位运动员的多面性使他能在多个位置上打球，使他在篮球比赛中成为宝贵的跨界球员。
The fashion show featured a
crossover collection, blending traditional styles with modern designs.
时装秀上展示了一个跨界系列，将传统风格与现代设计相结合。
The new language learning app uses a
crossover method, combining immersive lessons with interactive games.
这款新的语言学习应用使用了交叉方法，将沉浸式课程与互动游戏结合起来。
The collaboration between the two companies resulted in a
crossover product, merging their unique technologies.
两家公司的合作催生了一款跨界产品，融合了他们独特的技术。
The concept of a
crossover event in comic books involves characters from different series coming together in a shared storyline.
漫画书中的跨界事件概念涉及来自不同系列的角色在共同的故事线中汇聚。
The restaurant's menu is a culinary
crossover, offering fusion dishes that blend Asian and European flavors.
这家餐厅的菜单是一种美食跨界，提供融合了亚洲和欧洲风味的菜肴。
The fundamental reasons why time-honored brands launch crossover products include rejuvenating brand recognition, expanding the range of target consumers and enhancing influence, said marketing experts.
营销专家表示，老字号推出跨界产品的根本原因包括恢复品牌知名度、扩大目标消费者范围和提高影响力。
Here are some successful crossover cases by long-established brands.
以下是一些老牌品牌的成功跨界案例。
But rather than rest on its laurels, in the past few years, the nation's top liquor maker has redoubled its efforts to attract younger consumers through a series of crossover products.
但在过去几年里，这家全国顶级白酒制造商并没有固步自封，而是加倍努力，通过一系列跨界产品吸引年轻消费者。
White Rabbit, once a darling of Chinese consumers, has likewise jumped on the crossover wagon and impressed the public with its innovative products in response to customer demands.
曾经是中国消费者宠儿的大白兔，也同样跳上了跨界车，以其满足客户需求的创新产品给公众留下了深刻印象。
By 2015, when its product and market share began showing signs of stagnation, White Rabbit started releasing a series of crossover products, and its global partners included Agnes b, the National Museum of China, Pacific Coffee, local fragrance brand Scent Library, Godiva, and SK-II, among others.
到2015年，当其产品和市场份额开始出现停滞迹象时，白兔开始发布一系列跨界产品，其全球合作伙伴包括Agnes b、中国国家博物馆、太平洋咖啡、本土香水品牌Scent Library、Godiva和SK-II等。
One of White Rabbit's most renowned crossover products was a lip balm jointly launched by the candy company and Chinese cosmetics maker Shanghai Jahwa's Maxam in 2018.
白兔最著名的跨界产品之一是这家糖果公司与中国化妆品制造商上海家化的Maxam于2018年联合推出的润唇膏。
Another well-known crossover by White Rabbit took place in November 2022 at the fifth China International Import Expo in Shanghai, with US-based luxury company Tapestry's Coach.
2022年11月，在上海举行的第五届中国国际进口博览会上，White Rabbit与美国奢侈品公司Tapestry's Coach进行了另一场著名的跨界活动。
A second series of crossover products was launched by the two brands in July this year, according to Tapestry, and the marshmallow pink bags with the White Rabbit logo proved to be a popular gift choice for Chinese Valentine's Day.
据Tapestry报道，这两个品牌于今年7月推出了第二系列跨界产品，带有白兔标志的棉花糖粉色包包被证明是中国情人节的热门礼物选择。
Thanks to the company's creative crossover products, White Rabbit's image has continued to reach expanded target consumers and further boosted sales of the creamy candy.
得益于该公司富有创意的跨界产品，白兔的形象不断扩大，目标消费者不断扩大，奶油糖果的销量也进一步提升。
The more than 600-year-old Palace Museum is a pioneer in terms of offering creative crossover products and building a younger, fresher image.
拥有600多年历史的故宫博物院是提供创意跨界产品和塑造更年轻、更清新形象的先驱。
"The Forbidden City is old enough to make most prestigious brands with a long history look young, but regarding all the crossover products it has created in recent years, the Palace Museum is seen more as cute and fun," said Ma Jun, vice-president of the Shanghai Time-honored Brand Association and general manager of Shanghai Lifengfood Co Ltd.
“紫禁城已经足够古老，可以让历史悠久的最负盛名的品牌看起来更年轻，但就其近年来创造的所有跨界产品而言，故宫被视为更可爱、更有趣，”上海时空品牌协会副会长、上海力丰食品有限公司总经理马军说。
Crossover, or building cooperation among themselves to explore new products, has become very trendy among Chinese brands from different sectors in recent years.
近年来，跨界，或建立合作关系来探索新产品，在来自不同行业的中国品牌中已经变得非常流行。
Li sees the crossover products launched in recent years as bolder and more refreshing than ever because age-old trademarks are entering into sectors different from their conventional business.
李认为，近年来推出的跨界产品比以往任何时候都更大胆、更令人耳目一新，因为古老的商标正在进入不同于传统业务的领域。
In the past few years, White Rabbit has launched crossover products ranging from perfume and personal care products to clothes, drinks and more.
在过去的几年里，White Rabbit推出了从香水和个人护理产品到衣服、饮料等跨界产品。
"Shanghai's local culture, which is a mixture of exquisite, stylish, open and diverse, provides us huge room for being creative and great possibilities for crossover collaborations," Liu added.
刘补充道：“上海的本土文化融合了精致、时尚、开放和多样性，为我们提供了巨大的创作空间和跨界合作的可能性。”。
Ever since, it has been actively involved in different sectors, including arts, the Beijing 2008 Summer Olympics, the Beijing 2022 Winter Olympics, and the launch of crossover products.
自那以后，它一直积极参与不同的领域，包括艺术、北京2008年夏季奥运会、北京2022年冬季奥运会以及跨界产品的推出。
BYD is showcasing BYD SEAL, a pure electric sporty sedan, BYD ATTO 3, a compact electric crossover sport utility vehicle, and the electric hatchback BYD Dolphin, among others.
比亚迪展示了纯电动运动型轿车比亚迪SEAL、紧凑型电动跨界运动型多功能车比亚迪ATTO 3和电动掀背车比亚迪海豚等。
BYD ATTO 3, a compact electric crossover sport utility vehicle, and the electric hatchback BYD Dolphin, both of which have been launched in Japan, also drew considerable interest.
紧凑型电动跨界运动型多功能车比亚迪ATTO 3和电动掀背车比亚迪海豚也引起了相当大的兴趣，这两款车都已在日本上市。
In recent years, crossover cooperation with artists who capture the brand's qualities has become an effective way to break through barriers, communicate with consumers and convey brand propositions, according to Club Med.
地中海俱乐部表示，近年来，与捕捉品牌品质的艺术家进行跨界合作已成为突破障碍、与消费者沟通和传达品牌主张的有效方式。
Innovating crossover cooperation, awakening consumers' travel drive with a more relaxed scene, and bringing established "European-style" holidays to China have become the core purpose of the artist collaboration.
创新跨界合作，以更轻松的场景唤醒消费者的旅行动力，将既定的“欧式”假期带到中国，成为艺术家合作的核心目的。
China Railway 24th Bureau Group Corp Ltd (CR24), a unit of State-owned enterprise China Railway Construction Corp, said its builders settled the last 32-meter box girder on a crossover above the Shanghai-Chongqing Expressway on Oct 12 — a month earlier than the scheduled completion date.
国有企业中国铁建集团旗下的中铁二十四局集团有限公司（CR24）表示，其建设者于10月12日将最后一根32米长的箱梁安置在沪渝高速公路上方的一个交叉路口上，比计划完工日期提前了一个月。
Tingyi launched its sugar-free iced black tea in response to consumer health preferences and also kept establishing the brand image of its jasmine and green tea through crossover collaborations and celebrity endorsements.
为了回应消费者的健康偏好，康怡推出了无糖冰红茶，并通过跨界合作和名人代言不断树立茉莉花和绿茶的品牌形象。
News that the country's leading sportswear brand Li-Ning has started its own freshly-brewed coffee business has made it a new contender to the competitive on-premise coffee sector, but it's also left a question mark on whether such a crossover will work.
中国领先的运动服装品牌李宁开始了自己的现煮咖啡业务，这一消息使其成为竞争激烈的室内咖啡行业的新竞争者，但这也给这种跨界是否有效留下了一个问号。
"Those who take coffee as their crossover have one thing in common," said Zhu.
朱说：“那些以咖啡为跨界的人有一个共同点。”。
Freshippo is adept at coining crossover collaboration and making novel offerings a splash in the digital sphere.
Freshippo擅长打造跨界合作，并使其新颖的产品在数字领域中引起轰动。
"Low-alcohol beverages, a crossover category between alcoholic and carbonated drinks, have gradually eaten up the market shares of non-alcoholic drinks," he said.
他称，低度酒精饮料——介于含酒精饮料和碳酸饮料之间的交叉类别——已逐渐侵蚀无酒精饮料的市场份额。
"Crossover branding also has become another hot term for many sectors.
跨界品牌合作也成为许多行业的热门术语。
As crossover branding is now a hot trend for many sectors across the world, Devialet, the French acoustic engineering technology specialist known for audio products including high-end speakers, unveiled its latest product – Phantom Reactor Opéra de Paris in China to further enhance its market presence.
As crossover branding is now a hot term for many sectors across the world, Qiaodan Sports Co, the Chinese sportswear and footwear manufacturer, will integrate innovative designs and Chinese cultural elements into its products and partner with more international events to raise its popularity among consumers.
As crossover branding is now a hot term for many sectors globally, V-KOOL, a premium brand of Tennessee-based specialty material manufacturer Eastman Chemical Co, has partnered with Transformers, a world-renowned brand under Hasbro Inc, the United States-based entertainment company, to seize more market share in China.
US headphone brand Beats teamed up with Line Friends or featured characters based on the stickers from messaging app Line, to launch crossover brand headphones, mainly for young female consumers.
It marks the first time that the 80-year-old coffee producer Nescafé has launched crossover products in fruit flavors.
For instance, Marvel's plans for its films are always structured in phases, with each one ending with an Avengers crossover movie.
Such crossover collaboration also marks one fresh step to acquire new customers," she said.
FF 91, a full-size luxury crossover EV, is Faraday Future's first production vehicle and flagship model.
The growth of almost 20 percent in the quarter included the strong performance of its newest crossover, the Baojun 530, which sold 11,000 units after launching on March 11.
"It may sound like a crossover for Nongfu Spring, but (it is) actually a back-to-basics approach for my business," said Zhong Shanshan, founder and chairman of Nongfu Spirng.
Their craving for exclusive experiences and crossover products is propelling retailers like Freshippo to come up with exquisite culinary offerings.
"Australia and China have potentially numerous crossover points where they can collaborate and leverage the capacities and resources that each side brings," Powell told Xinhua Tuesday.
Geely Auto Group, another Chinese automaker, which sold 4,091 compact crossover Geometry C cars in the period, ranked second among all electric car brands.
Traditional food heavyweights, emerging internet enterprises, crossover brands and foreign catering companies are supplying specialized products.
"For new brands to gain popularity, the winning recipe typically features crossover collaboration, such as blending skin care ingredients with hair washes and tissues," she said.
“她表示，对于新品牌而言，想要赢得大众喜爱、提升知名度，常见的成功策略往往是进行跨品类合作，比如将护肤成分融入洗发水和纸巾产品中。”
White Rabbit and Bright Dairy's latest crossover ice cream selections have helped the duo add 250 million yuan worth of sales in the past year, said the commission.
据该委员会表示，白兔奶糖与光明乳业近期合作推出的跨界冰淇淋新品在过去一年为双方带来了总计2.5亿元的销售额。
The country will focus on crossover resource allocation in key modern industries, strengthen innovation and enhance agricultural cluster and chain, said the plan released by the Ministry of Agriculture and Rural Affairs, stressing the integrated development of primary, secondary and tertiary industries in rural areas.
Meanwhile, in a bid to deepen this sector's crossover integration, the country also vowed to enrich commercial activities such as digital and smart agriculture with new technologies, including the Internet of Things, blockchain, artificial intelligence, 5G and biotechnology.
The business executive also found that crossover branding has become a hot term for many sectors.
New crossover products that have made waves recently include a creamy candy shaped lip balm infused with White Rabbit creamy candy, a bottle of pink perfume jointly developed by baijiu maker Luzhou Laojiao, and a paprika lipstick from fast food chain Zhouheiya whose signature product is spicy duck necks.
Millennials, or those people born after 1980, have been the face of the crossover shopping.
For many like Dong Biyong, a millennial shopper, the crossover products are fond remembrances of her childhood.
CMR's Cavender said the crossover trend has not necessarily been just with cosmetics, but also with apparel brands.
Regardless of the specific crossover product category, analysts suggest there are challenges for brands in seeking an alternative product other than their specialty.
"Quite a few crossover products have been launched.
But the fierce competition from both domestic and international counterparts have forced the traditional brand to seek innovation and crossover collaboration.
While the crossover SUV Envision isn't one of Buick's top sellers stateside, it still accounted for 19 percent of all Buicks sold in the US in 2017, according to thedrive.
The crossover SUV is the world's most popular fuel cell vehicle, with its cumulative sales having reached 30,000 units.
With 12,168 units sold — mainly the subcompact crossover SUV Atto 3 — BYD moved up one position to fourth place in Israel's overall car sales rankings, which include both gasoline and electric cars.
“比亚迪凭借12,168辆的销量——主要为小型跨界SUV车型Atto 3——在以色列整体汽车销售排行榜（包括汽油车和电动车）中上升一个名次，跃居第四位。”
China-made electric models include a brand new three-door MINI Cooper and a brand new compact crossover MINI Aceman.
The best-selling EV brand in Israel is Chinese carmaker BYD, which sold 12,168 cars, mainly the subcompact crossover SUV Atto 3, during the Jan-Aug period this year.
"I now present you the Range Rover Evoque, a subcompact luxury crossover sport utility vehicle.
Deliveries for the Zeekr 001 crossover and the Zeekr X SUV are set to begin later this year in Europe, said the company, adding that its first showrooms will be built in Sweden and the Netherlands in the year as well.
Deliveries for the Zeekr 001 crossover and the Zeekr X SUV are set to begin in the autumn, said the company, adding that the two models were designed and built in accordance with global quality standards.
Between January and June, the Chinese carmaker BYD sold 9,698 cars in Israel, mainly the subcompact crossover SUV Atto 3, while Geely Auto Group, another Chinese carmaker, sold 4,492 vehicles during the same period, all of which were Geometry C compact crossovers.
Its joint venture SAIC-GM launched the Buick Electra E5 SUV and E4 crossover built on the Ultium platform.
Several other electrified models are shown at its booth as well, including the all-new e-POWER X-Trail crossover, the Ariya electric crossover SUV and the e-POWER Sylphy.
Geekr, the electric premium brand of Geely, unveiled its latest crossover last week, vowing to take aim at the German trio of Audi, BMW and Mercedes-Benz.
Lian said the Yunnian-P will be first used in its luxury Yangwang U8 off-roader and the first model to feature the Yunnian-A will be the Denza N7 crossover.
"Zeekr, a two-year old startup, saw its cumulative sales to reach 93,000 units by the end of March 2023, with its first model, the 001 crossover, fetching a similar price as German premium brands including BMW and Mercedes-Benz.
The company's monthly subscription model offers Lynk & Co 01, a 5-door plug-in hybrid compact crossover SUV.
FAW Toyota said more electric models will follow soon, including a crossover and a larger SUV.
Yin Tongyue, chairman of Anhui province-based Chery, said the Yaoguang crossover represents the car group's latest technology and its customer-centered philosophy.
The Yaoguang crossover, built based on the M3X 2.0 platform, is the first model under the new strategy.
Tesla offers two models in China: the Model 3 sedan and the Model Y crossover.
FAW Toyota said they will be followed by more electric models, including a crossover and a larger SUV.
The crossover measures 4,603 millimeters in length, with a wheelbase of 2,775 mm.
Sales of BYD's pure electric Dolphin hatchback, plug-in hybrid Song crossover and Qin compact sedan exceeded 20,000 units in August.
Its ID.3 crossover, the first model on its dedicated electric car platform, did not launch in Europe until late 2020, and launched even later in other major markets, including China, when even Chinese startups had come up with their own models, let alone established ones such as BYD.
A MG ZS crossover rolled off SAIC Motor's Zhengzhou plant in Henan province on Wednesday, marking the marque's one millionth vehicle to be shipped overseas.
A total of 20,800 vehicles of the SGMW's compact crossover SUV model Baojun 530 were exported during the period, while the exports of the Baojun 510, another SUV model, reached 15,215 units.
Yet its ID.3 crossover, the first model on its dedicated electric car platform, did not launch in Europe until late 2020, and even later in other major markets, including China.
In the past three years, DPCA launched only one all-new model, the Citroen C5X crossover, a highly conservative move in a market where new model launches are a weekly thing.
The C5X crossover is the bestselling model of the joint venture, with annual cumulative sales of 12,100 units.
Stellantis also unveiled a new crossover concept, called the Chrysler Airflow, that is intended to represent the brand's future direction.
Avatr said its first model, which will hit the market in 2022, will be a crossover.
Avatr said its first model, which will hit the market in 2022, is a crossover.
The electric car model to be sold in Israel is the compact crossover car Geometry C, with a length of 4.43 meters and a wheelbase of 2.7 meters.
A total of 24,214 units of the SGMW's compact crossover SUV model Baojun 530 were exported between January and July, surging by 170 percent year-on-year.
Earlier in the week, Li Auto reported a more than three-fold jump in the deliveries of its only mid-size crossover SUV, Li ONEs, with 8,589 sold in the month.
The plant, which now has an annual production capacity of 450,000 vehicles, produces the Model 3 sedan and the Model Y crossover.
Volkswagen, the most popular brand in China, made the global debut of the electric ID.6 crossover.
Also, last week, France's Citroen made the global premiere of the C5X crossover, saying it is primarily designed for the discerning Chinese customers.
Mercedes is likely to debut the EQB crossover, a full-electric version of its GLB, along with its entire range of EQ models including the EQA, EQS, EQC and EQE.
France's Citroen made the global premiere of the C5X crossover on Monday, in the hope that the new China-made flagship will help boost the brand's sales in the world's largest vehicle market.
Tesla has been expanding aggressively in China in recent months, by selling the locally made Model Y compact crossover utility vehicle in January and began exporting China-made Model 3 sedans in October to Europe.
The merger, valued at $3.4 billion, is expected to fetch Faraday Future $1 billion in gross proceeds, which will provide money for the mass production and delivery of its first model, the FF 91 crossover, said the electric carmaker in a statement.
US carmaker Ford is to produce its electric Mustang Mach-E in China, to take on rivals including Tesla's popular crossover Model Y in the world's largest vehicle market.
The carmaker said last year that it will introduce its Nexo, a fuel cell crossover SUV, into China in 2021 for trial operation and launch medium-duty trucks in the country starting from 2022.
The automaker said production of the Model Y, a compact crossover sport utility vehicle, has begun in its Gigafactory 3 in Shanghai's Lingang Special Area, with deliveries expected to commence shortly.
He cited the examples of the Ford Explorer SUV that hit the market earlier this year and the Focus crossover wagon, which was launched at the Guangzhou auto show.
Li Hongpeng, vice-president of commerce at Hyundai Motor Group (China), said the carmaker will introduce its Nexo, a fuel cell crossover SUV, into China in 2021 for trial operations and launch medium-duty trucks in the country starting from 2022.
Honda's SUV e concept and Nissan's Ariya crossover, both of which are the first electric model for the brands, are hogging the limelight of their respective booths.
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