四级Although many attribute Kodak's downfall to "complacency(自满) ," that explanation doesn't acknowledge the lengths to which the company went to reinvent itself.

尽管许多人将柯达的垮台归因于“自满”(自满) ," 这一解释并不承认该公司在重塑自身方面付出了多大的努力。

2013年6月阅读原文

四级Kodak's decision to file for bankruptcy（破产）protection is a sad, though not unexpected, turning point for a leading American corporation that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution.

柯达申请破产的决定(破产）对于一家领先的美国公司来说，保护是一个悲伤但并非意外的转折点。这家公司开创了消费摄影并主宰了电影市场几十年，但最终未能适应数字革命。

2013年6月阅读原文

四级Although Kodak anticipated the inevitable rise of digital photography, its corporate（企业的） culture was too rooted in the successes of the past for it to make the clean break necessary to fully embrace the future

尽管柯达预见到数码摄影不可避免的崛起，但其公司(企业的） 文化过于植根于过去的成功，以至于它无法完全拥抱未来

2013年6月阅读原文

四级Decades ago, Kodak anticipated that digital photography would overtake film — and in fact, Kodak invented the first digital camera in 1975 — but in a fateful decision, the company chose to shelf its new discovery to focus on its traditional film business.

几十年前，柯达预计数码摄影将取代胶片——事实上，柯达在1975年发明了第一台数码相机——但在一个决定性的决定中，该公司选择搁置其新发现，专注于其传统胶片业务。

2013年6月阅读原文

四级Kodak is an example of a firm that was very much aware that they had to adapt, and spent a lot of money trying to do so, but ultimately failed.

柯达就是这样一个例子：一家公司非常清楚自己必须适应，为此花了很多钱，但最终失败了。

2013年6月阅读原文

四级It wasn't that Kodak was blind to the future, said Rebecca Henderson, a professor at Harvard Business School, but rather that it failed to execute on a strategy to confront it.

哈佛商学院（Harvard Business School）教授丽贝卡·亨德森（Rebecca Henderson）表示，这并不是因为柯达对未来视而不见，而是因为柯达未能实施应对未来的战略。

2013年6月阅读原文

四级Although Kodak anticipated the inevitable rise of digital photography, its corporate（企业的） culture was too rooted in the successes of the past for it to make the clean break necessary to fully embrace the future.

尽管柯达预见到数码摄影不可避免的崛起，但其公司(企业的） 文化过于植根于过去的成功，以至于它无法完全拥抱未来。

2013年6月阅读原文

四级Why does the author mention Kodak's invention of the first digital camera

为什么作者提到柯达发明了第一台数码相机

2013年6月阅读原文

四级But the 1980s brought new competition from Japanese film company Fuji Photo, which undermined Kodak by offering lower prices for film and photo supplies.

但20世纪80年代，日本电影公司富士照相带来了新的竞争，富士照相通过降低胶卷和照片供应的价格削弱了柯达。

2013年6月阅读原文

四级Kodak's downfall over the last several decades was dramatic

柯达在过去几十年中的垮台是戏剧性的

2013年6月阅读原文

四级Kodak's decision not to pursue the role of official film for the 1984 Los Angeles Olympics was a major miscalculation

柯达决定不在1984年洛杉矶奥运会上扮演官方电影，这是一个重大的误判

2013年6月阅读原文

四级Kodak's decision to file for bankruptcy（破产）protection is a sad, though not unexpected, turning point for a leading American corporation that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution

柯达申请破产的决定(破产）对于一家领先的美国公司来说，保护是一个可悲但并非意外的转折点。该公司开创了消费摄影并主宰了电影市场几十年，但最终未能适应数字革命

2013年6月阅读原文

四级Decades ago, Kodak anticipated that digital photography would overtake film — and in fact, Kodak invented the first digital camera in 1975 — but in a fateful decision, the company chose to shelf its new discovery to focus on its traditiona

几十年前，柯达预计数码摄影将取代胶卷——事实上，柯达在1975年发明了第一台数码相机——但在一个决定性的决定中，该公司选择搁置其新发现，专注于其传统

2013年6月阅读原文

四级Kodak's downfall over the last several decades was dramatic.

柯达在过去几十年中的垮台是戏剧性的。

2013年6月阅读原文

四级Kodak is an example of a firm that was very much aware that they had to adapt, and spent a lot of money trying to do so, but ultimately failed

柯达就是这样一个例子：一家公司非常清楚自己必须适应，为此花了很多钱，但最终失败了

2013年6月阅读原文

四级It wasn't that Kodak was blind to the future, said Rebecca Henderson, a professor at Harvard Business School, but rather that it failed to execute on a strategy to confront it

哈佛商学院（Harvard Business School）教授丽贝卡·亨德森（Rebecca Henderson）表示，这并不是因为柯达对未来视而不见，而是因为它未能实施应对未来的战略

2013年6月阅读原文

四级What was Kodak's fatal mistake?

柯达的致命错误是什么？

2013年6月阅读原文

四级Kodak's decision to file for bankruptcy (破产) protection is a sad, though not unexpected, turning point for a leading American corporation that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution.

柯达申请破产的决定(破产) 对于一家领先的美国公司来说，保护是一个可悲但并不意外的转折点，该公司开创了消费摄影的先河，并主导了电影市场数十年，但最终未能适应数字革命。

2013年6月大学英语四级考试真题(第2套)

四级Although many attribute Kodak's downfall to "complacency(自满)," that explanation doesn't acknowledge the lengths to which the company went to reinvent itself.

尽管许多人将柯达的衰落归因于“自满”(自满),“这种解释并没有承认该公司为重塑自身所付出的努力。

2013年6月大学英语四级考试真题(第2套)

四级Decades ago, Kodak anticipated that digital photography would overtake film--and in fact, Kodak invented the first digital camera 1975--but in a fateful decision, the comply chose to shelf its new discovery to focus on its traditional film business.

几十年前，柯达预计数字摄影将取代胶片——事实上，柯达在1975年发明了第一台数码相机——但在一个决定性的决定中，该公司选择搁置其新发现，专注于其传统胶片业务。

2013年6月大学英语四级考试真题(第2套)

四级Although Kodak anticipated the inevitable rise of digital photography, its corporate (企业的) culture was too rooted in the successes of the past for it to make the clean break necessary to fully embrace the future.

尽管柯达预见到数码摄影的必然崛起，但其公司(企业的) 文化过于植根于过去的成功，以至于它无法彻底突破，完全拥抱未来。

2013年6月大学英语四级考试真题(第2套)

四级Kodak's decision not to pursue the role of official film for the 1984 Los Angeles Olympics was a major miscalculation.

柯达决定不在1984年洛杉矶奥运会上担任官方胶卷的角色，这是一个重大的误判。

2013年6月大学英语四级考试真题(第2套)

四级Kodak’s decision to file for bankruptcy（破产）protection is a sad, though not unexpected, turning point for a leading American corporation that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution.

柯达申请破产的决定(破产）对于一家领先的美国公司来说，保护是一个可悲但并不意外的转折点，该公司开创了消费摄影的先河，并主导了电影市场数十年，但最终未能适应数字革命。

2013年 6月大学英语四级考试真题

四级Although many attribute Kodak’s downfall to “complacency(自满) ,” that explanation doesn’t acknow-ledge the lengths to which the company went to reinvent itself.

尽管许多人将柯达的衰落归因于“自满”(自满) ,” 这一解释并不能说明该公司为重塑自身所付出的努力。

2013年 6月大学英语四级考试真题

四级It wasn’t that Kodak was blind to the future, said Rebecca Henderson, a professor at Harvard Business School, but rather that it failed to execute on a strategy to confront it.

哈佛商学院（Harvard Business School）教授丽贝卡·亨德森（Rebecca Henderson）表示，这并不是柯达对未来视而不见，而是柯达未能执行应对未来的战略。

2013年 6月大学英语四级考试真题

四级Kodak’s downfall over the last several decades was dramatic.

柯达在过去几十年的衰落是戏剧性的。

2013年 6月大学英语四级考试真题

四级Kodak’s decision not to pursue the role of official film for the 1984 Los Angeles Olympics was a major miscalculation.

柯达决定不在1984年洛杉矶奥运会上担任官方胶卷的角色，这是一个重大的误判。

2013年 6月大学英语四级考试真题

四级Kodak’s decision to file for bankruptcy (破产）protection is a sad, though not unexpected, turning point for a leading American corporation that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution.

柯达申请破产的决定(破产）对于一家领先的美国公司来说，保护是一个可悲但并不意外的转折点，该公司开创了消费摄影的先河，并主导了电影市场数十年，但最终未能适应数字革命。

2015年6月大学英语四级考试真题（第3套)

四级Although many attribute Kodak’s downfall to “complacency ( 自满)”that explanation doesn’t acknowledge the lengths to which the company went to reinvent itself.

尽管许多人将柯达的衰落归因于“自满情绪（自满)”这种解释并没有承认该公司为重塑自身所付出的努力。

2015年6月大学英语四级考试真题（第3套)

四级Decades ago, Kodak anticipated that digital photography would overtake film—and in fact, Kodak invented the first digital camera in 1975—but in a fateful decision, the company chose to shelf its new discovery to focus on its traditional film business.

几十年前，柯达预计数字摄影将取代胶片——事实上，柯达在1975年发明了第一台数码相机——但在一个决定性的决定中，该公司选择搁置其新发现，专注于其传统胶片业务。

2015年6月大学英语四级考试真题（第3套)

四级Although Kodak anticipated the inevitable rise of digital photography, its corporate(企业的）culture was too rooted in the successes of the past for it to make the clean break necessary to fully embrace the future.

尽管柯达预见到数码摄影的必然崛起，但其公司(企业的）文化过于植根于过去的成功，以至于它无法彻底突破，完全拥抱未来。

2015年6月大学英语四级考试真题（第3套)