Created by French pastry chef Pierre Hermé with the help of ice cream brand Häagen-Dazs, the series contains three flavors: strawberry, raspberry, and chocolate and lemon grapefruit.

该系列由法国糕点师Pierre Hermé在冰淇淋品牌哈根达斯的帮助下创作，包含三种口味：草莓、覆盆子、巧克力和柠檬葡萄柚。

Hermé is renowned as the pastry chef who cooperated with the French Space Agency to send macarons into space a few years ago.

几年前，爱马仕与法国航天局合作，将马卡龙送入太空，成为著名的糕点师。

Dubbed the "Picasso of Pastry", Hermé, who regularly collaborates with furniture, decoration and jewelry brands, said he hopes to "reach new heights" with the new collection.

被称为“糕点中的毕加索”的爱马仕经常与家具、装饰和珠宝品牌合作，他表示希望通过新系列“达到新的高度”。

Bakery chain La Rose Noire made its return to the Chinese market inspired by the country's booming frozen pastry industry after the nation optimized its COVID-19 control measures, according to the company's senior executives.

面包连锁店La Rose Noire的高管表示，在中国优化了新冠肺炎控制措施后，受中国蓬勃发展的冷冻糕点业的启发，该公司重返中国市场。

"The bakery and pastry industry in China has changed dramatically in the last four years and COVID has accelerated this transition," said Denis Vergneau, general manager of Sinodis.

Sinodis总经理Denis Vergneau表示：“过去四年，中国的面包和糕点行业发生了巨大变化，新冠肺炎加速了这一转变。”。

However, demand in the frozen pastry market during the pandemic is what truly caught their attention.

然而，真正引起他们注意的是疫情期间冷冻糕点市场的需求。

"In recent years, we have seen the rapid development and enormous potential of the frozen pastry market in China, as well as the demand for semi-finished and finished high-end frozen pastry products in the industry," said Gerard Dubois, founder, and chairman of La Rose Noire.

La Rose Noire创始人兼董事长Gerard Dubois表示：“近年来，我们看到了中国冷冻糕点市场的快速发展和巨大潜力，以及行业对半成品和成品高端冷冻糕点的需求。”。

According to a research report about the country's bakery industry released by Dongguan Securities in February, the market size of China's bakery industry has steadily increased, especially the frozen pastry market, which increased from 500 million yuan ($72.6 million) in 2008 to 11.1 billion yuan in 2021.

根据东莞证券2月份发布的一份关于中国烘焙业的研究报告，中国烘焙业市场规模稳步增长，尤其是冷冻糕点市场，从2008年的5亿元人民币（7260万美元）增长到2021年的111亿元人民币。

It later grew into a dessert supplier of over 700 bakeries, with pastry and chocolate products distributed in five continents over 57 countries and regions.

后来，它发展成为一家拥有700多家面包店的甜点供应商，糕点和巧克力产品分布在五大洲57个国家和地区。

According to Vergneau, fusing local flavors into Western pastries is an exciting new trend: "More Chinese ingredients are used in traditional Western pastries and Chinese pastries use more Western ingredients, displaying a mix of cultures in the pastry market. "

Vergneau表示，将当地风味融入西方糕点是一种令人兴奋的新趋势：“传统西方糕点中使用了更多的中国食材，而中国糕点使用了更多西方食材，在糕点市场上展示了文化的混合。”

Unique to the Shanghai store are offerings from merchandise co-created with a local illustrator to a pastry palette featuring local specialties.

上海店的独特之处在于，从与当地插画师合作创作的商品到以当地特色菜为特色的糕点调色板。

It now has a portfolio of 30 brands from over 10 countries and regions, supplying star-rated hotels, restaurants, and pastry, bakery and beverage chains with over 1,000 products covering dairy, pastry, beverages, gourmet and grocery.

它现在拥有来自10多个国家和地区的30个品牌，为星级酒店、餐厅、糕点、面包店和饮料连锁店提供1000多种产品，涵盖乳制品、糕点、饮料、美食和杂货。

Teaming up with local brewery Shanghai Jinfeng Wine, Freshippo is also using rice liquor as an ingredient to produce chocolate cakes, honey cakes and a traditional Chinese pastry.

Other successful cases include the blend of a traditional sticky rice pastry with internet celebrity milk tea brand Heytea, which quickly became a sought-after item since it debuted.

In Shanghai, time-honored brands including Dafugui, bakery and restaurant chain Xing Hua Lou, Western-style pastry chain Kaisiling, and Xiaoshaoxing Restaurant, have also launched food delivery services, said Wang Yanan, head of Ele.

But traditional pastry joints are usually just takeaway windows.

It also offers various Chinese teas to go with other pastry foods.

The brand does not include coffee options on its menu - an attempt to sensitize younger consumers to the essence of Chinese pastry, without any Western drinks influencing their tastebuds.

"Given the ongoing consumption upgrade trend in China, we hope to attract more diverse consumers to Chinese pastry.

"A few years ago, many mooncake makers were desperate to innovate their recipes, so they stuffed fish, shrimp and beef into their pastry.

Additionally, to reduce the cost of raising cattle, the banner has invested more than 10 million yuan for the introduction of straw comprehensive utilization technology, that can turn corn straw that would typically cause pollution when burning into "sweet pastry".

Freshippo uses rice liquor as an ingredient to produce a chocolate cake, a honey cake and a traditional Chinese-style pastry.

Competitions such as World Chocolate Master, World Pastry Award and Cacao Producer Country Excellence are also expected to be staged during the Shanghai edition, according to Sinoexpo Informa Markets.

There are five competition categories for this year's competition: Western Cuisine Challenge, Chinese Cuisine Challenge, Pastry Challenge, Bakery Challenge, and China International Young Chef Challenge.

Two Chinese contestants will represent China in the Asian Pastry Cup, which will be held in Singapore next year, and compete for the qualification of World Pastry Cup 2023 in Lyon, France.

Announced during the closing section of the third China Pastry Cup, jointly organized by the China Association of Bakery and Confectionery Industry and the Executive Committee of the CPC, held in Shanghai in late April, Zhou Zihao, from the sugar art category, and Zhao Chengsa, from chocolate category, won the competition in their categories.

Pastry chefs describe the World Pastry Cup as one of the top competitions in the world.

Although they haven't yet won the prize, Chinese pastry chefs have been constantly improving their skill, according to the event's organizers.

Teaming up with local brewery Shanghai Jinfeng Wine, Freshippo is using rice liquor as an ingredient to produce one chocolate cake, one honey cake and a traditional Chinese-style pastry.

Franchises draw up and implement expansion plansInternational catering brands, from fast food franchises to cafe chains and pastry shops, are continually entering and expanding rapidly in China, with their sights set firmly on young customers.

Durians are used in many dishes - mille-feuille slices, cake rolls, puff pastry, ice-cream and durian cheese pizza - although it is considered a love-it-or-hate-it fruit.

Zhang reenergizes herself with some pastry, washing it down with a cup of refreshing black tea, while allowing her mind to float with the soothing soft music flowing out of invisible hi-fi speakers embedded in the studio walls.

Similar to Chen's wonton business, a pastry shop run by Ye Cai in Guangzhou, Guangdong province, has also been affected by the pandemic.

Similar to Chen's wonton business, a pastry shop run by Ye Cai in Guangzhou, capital of South China's Guangdong province, has also been affected by the epidemic.

The novel payment method is available in Qiaojiashan, a traditional Shanghai pastry chain, and Wuzhong Market, which gained fame online following an agreement with luxury brand Prada earlier this year.

Supplying more than 200 supermarkets with flour, brown sugar steamed bread and various types of frozen pastry, Junkai Food Co Ltd in Haishu district of Ningbo, Zhejiang province, is among the first batch of small businesses that obtained provincial permits for emergency supply transportation during the fight against the epidemic.