The new lawsuit against Liu Qiangdong, the billionaire founder and CEO of Chinese e-commerce giant JD, and his company filed by a University of Minnesota student might further shake investors' confidence, and tarnish the image and reputation of the company, amid tougher competition from rivals such as Alibaba and Pinduoduo.

"For some time, the US has been using its power to tarnish and crack down on specific Chinese enterprises in an attempt to strangle their lawful and legitimate operations.