My boy is obsessed with toy cars.
我的儿子痴迷于玩具车。
She kept toying nervously with her long hair.
她一直在紧张地摆弄着她的长发。
I toyed with the idea of leaving the company.
我动过离开公司的念头。
The Lego-themed park projects align with the growing toy business in China, complementing toy maker Lego Group's expansion with more than 460 branded stores in over 120 cities across the country.
乐高主题公园项目与中国不断增长的玩具业务相吻合，补充了玩具制造商乐高集团在全国120多个城市的460多家品牌店的扩张。
China's toy market has been growing.
中国的玩具市场一直在增长。
According to the 21st China International Toy and Education Equipment Exhibition, in 2022, retail sales of toys in China reached 88.31 billion yuan ($12.36 billion), up more than 3 percent over 2021.
根据第21届中国国际玩具和教育设备展览会，2022年，中国玩具零售额达到883.1亿元人民币（123.6亿美元），比2021年增长了3%以上。
Beijing-based pop culture and art toy company Pop Mart is seeking to expand revenue from overseas by opening more stores abroad, especially focusing on Southeast Asia, said its top executive.
总部位于北京的流行文化艺术玩具公司pop Mart的高管表示，该公司正寻求通过在海外开设更多门店来扩大海外收入，尤其是将重点放在东南亚。
Both countries have a similar social culture and offer a relatively large market of art toy collectors.
这两个国家都有着相似的社会文化，并提供了一个相对较大的艺术玩具收藏家市场。
It is designed to accommodate a diverse range of categories from Amazon China Global Store, including healthcare, beauty care, toys and apparel, the company said.
该公司表示，它旨在容纳亚马逊中国全球商店的各种类别，包括医疗保健、美容护理、玩具和服装。
The seventh, Pixar Toy Story Land, was opened in 2018.
第七部《皮克斯玩具总动员之地》于2018年上映。
According to research conducted by global toy maker Lego Group, play is a fundamental part of every child's growth, developing crucial 'superpowers' or skills, that benefit them now and in the future.
根据全球玩具制造商乐高集团的研究，玩耍是每个孩子成长的基本组成部分，培养关键的“超能力”或技能，使他们现在和未来都受益。
Stella Shen, marketing vice-president of Lego Group China, said the company this year has launched many events inviting children to play with their brick toys in major cities in the country -- to take the first step in acting on play is crucial, in addition to its continuous efforts in expanding brick-and-mortar stores, which now has more than 400 branded stores -- to offer play experiences for children.
乐高集团（Lego Group）中国区营销副总裁沈（Stella Shen）表示，该公司今年已经在中国主要城市举办了许多活动，邀请孩子们玩他们的砖砌玩具。除了不断努力扩大实体店外，迈出行动的第一步至关重要，该公司目前拥有400多家品牌商店，为儿童提供游戏体验。
Crowds rushing to the park and the store in the park to grab exclusive toys have shown strong demand.
涌向公园和公园商店抢夺独家玩具的人群显示出强烈的需求。
The company has extended its business portfolio in recent years to include toys in IP incubating, exhibitions, games and visual content with an aim to create entertainment synergy.
近年来，该公司扩大了其业务组合，将玩具纳入IP孵化、展览、游戏和视觉内容，旨在创造娱乐协同效应。
Hu Jian, general manager of Pop Land, said the resort offers visitors interactive opportunities with their beloved IPs and a platform to ignite interest and innovation in their trendy toys and figures.
Pop Land总经理胡健表示，度假村为游客提供了与他们喜爱的IP互动的机会，并为他们的时尚玩具和人物提供了一个激发兴趣和创新的平台。
Li Mengran, marketing manager at Utour, an online travel agency in Beijing, said Pop Land — a new trendy toy destination — is being well-received by the wide range of fans to Pop Mart's top IPs.
北京在线旅行社Utour的市场经理李梦然表示，Pop Land——一个新的时尚玩具目的地——受到了Pop Mart顶级IP的广大粉丝的好评。
"The fact that fans need to spend money on tickets will stimulate more retail sales for park-exclusive toys.
“粉丝们需要在门票上花钱，这将刺激公园专属玩具的更多零售。
"We cannot wait to visit the park where we can take photos with the figures, have some fun on the rides and buy our favorite toys," she said.
她说：“我们迫不及待地想去公园，在那里我们可以和这些人物合影，在游乐设施上玩得开心，还可以买我们最喜欢的玩具。”。
Apparel, toys, cosmetics and foods are the categories that have enjoyed the most rapid development in the past decade.
服装、玩具、化妆品和食品是过去十年发展最快的类别。
Disney's licensed plush toys have grown 50 percent on average annually in the past three years.
在过去的三年里，迪士尼的授权毛绒玩具平均每年增长50%。
For instance, following the pet-loving trend among the Gen Z, Lucifer, the cat of Cinderella's stepmother, has been developed into a popular toy with a cool personality that young people adore.
例如，随着Z世代喜爱宠物的趋势，灰姑娘继母的猫路西法已经发展成为一种受欢迎的玩具，具有酷炫的个性，深受年轻人的喜爱。
The Lego Group, the global toy maker, will continue to accelerate its expansion in China in brick-and-mortar stores and online, as its consumer sales globally outperformed the global toy market in the first half year, an executive said.
一位高管表示，全球玩具制造商乐高集团将继续加快在中国实体店和网上的扩张，因为上半年其全球消费者销售额超过了全球玩具市场。
Consumer sales, boosted by continued demand and strong retailer confidence, grew three percent, outperforming a declining toy market and contributing to strong market share growth.
在持续的需求和强大的零售商信心的推动下，消费者销售额增长了3%，跑赢了不断下滑的玩具市场，并促进了市场份额的强劲增长。
As a kind of programmable robotic toy, Toio is targeted at kids from kindergarten, primary school and educational institutions in China, so as to help cultivate the creativity and imagination of children.
Toio作为一种可编程的机器人玩具，面向中国幼儿园、小学和教育机构的孩子，帮助培养孩子的创造力和想象力。
The move is under the intellectual property cooperation with Hasbro, a US toy company, which is the proprietor of the Transformers brand.
此举是与美国玩具公司Hasbro的知识产权合作，Hasbro是变形金刚品牌的所有者。
The new products come with the approval Hasbro, a US toy company which is the proprietor of the Transformers brand.
这些新产品获得了美国玩具公司Hasbro的批准，该公司是变形金刚品牌的所有者。
In addition to licensed collections, the store also provides blind box collectibles, toys, plushes, fragrances, accessories, makeup tools, snacks and electronics as well as gifts and stationery.
除了特许收藏外，该店还提供盲盒收藏品、玩具、配饰、化妆工具、零食和电子产品以及礼品和文具。
The company expects single-digit revenue growth in 2023, outpacing the global toy market and will continue to accelerate investments in strategic initiatives.
该公司预计2023年的收入增长将达到个位数，超过全球玩具市场，并将继续加快对战略举措的投资。
"Lu Qingrong, who owns a toy store in Yiwu, said that the store has received orders scheduled until June, and it is estimated that sales this year will increase 30 percent from the previous two years.
在义乌拥有一家玩具店的陆庆荣（音）说，该店已经收到了预定到6月份的订单，预计今年的销售额将比前两年增长30%。
Bene Neumann bought some toys, shoes and a bathroom rug from Temu during the holiday shopping season.
Bene Neumann在假日购物季从Temu买了一些玩具、鞋子和浴室地毯。
"I don't think Amazon has as many good toys on it.
“我认为亚马逊没有那么多好的玩具。
I have looked for toys like these on Amazon," he told China Daily.
我在亚马逊上找过这样的玩具，”他告诉《中国日报》。
Bene Neumann bought some children's toys, shoes and a bathroom rug from Temu during the holiday shopping season.
Bene Neumann在假日购物季从Temu买了一些儿童玩具、鞋子和浴室地毯。
The move is also part of the company's broader push to upgrade itself from an art toy brand to a fashion brand driven by its intellectual property value, so as to seek for new growth space.
此举也是该公司更广泛努力的一部分，即在其知识产权价值的驱动下，将自己从一个艺术玩具品牌升级为时尚品牌，以寻求新的增长空间。
On top of its art toys, the store added more fashion products such as sports items, accessories, home furnishings and other categories.
除了艺术玩具，该店还增加了更多时尚产品，如运动用品、配饰、家居用品和其他类别。
The Chinese fashion toy market's size is expected to reach 47.8 billion yuan ($6.85 billion) in 2022, according to a report by the Chinese Academy of Social Sciences.
根据中国社会科学院的一份报告，2022年中国时尚玩具市场规模预计将达到478亿元人民币（68.5亿美元）。
The report said fashion toys have social interaction, collection, entertainment and other social attributes.
报告称，时尚玩具具有社交、收藏、娱乐等社交属性。
Pop Mart, an art toy maker in China, has participated in the annual DesignerCon, held between Nov 18 to 20 at the Anaheim Convention Center in California, to boost its international presence.
中国艺术玩具制造商Pop Mart参加了11月18日至20日在加利福尼亚州阿纳海姆会议中心举行的年度DesignerCon，以提升其国际影响力。
In its 108-square-meter exhibition area, Pop Mart said it has provided a visual feast of art and culture for audiences, featuring giant electronic screens, art toy sculptures, acrylic lamps and rainbow films.
Pop Mart表示，在其108平方米的展区内，它为观众提供了一场艺术和文化的视觉盛宴，包括巨大的电子屏幕、艺术玩具雕塑、丙烯酸灯和彩虹膜。
Shanghai Disneyland and Toy Story Hotel will remain temporarily closed until further notice.
上海迪士尼乐园和玩具总动员酒店将暂时关闭，直至另行通知。
As of 2020, China had 253 million children aged below 14 years old, data from the 2021 national census show, and the third-child policy that was announced in March 2021 is expected to help encourage more newborns and the growth of the toy, bag and milk powder industries, industry experts observed.
2021年全国人口普查的数据显示，截至2020年，中国有2.53亿14岁以下儿童，行业专家观察到，2021年3月宣布的三孩政策预计将有助于鼓励更多新生儿以及玩具、箱包和奶粉行业的发展。
Traditional elements used to manufacture range of playtime bricksChinese companies making toy bricks are turning to traditional building methods to compete with international rivals such as Lego.
用于制造一系列游戏砖的传统元素。制造玩具砖的中国公司正在转向传统的建筑方法，以与乐高等国际竞争对手竞争。
Liu Wenhui, founder of Wanfeng Bricks, which is based in Hangzhou, capital of Zhejiang province, said developing toy bricks based on the mortise-and-tenon construction method perfectly showcases the unique architectural features of ancient Chinese buildings, which have symbolized the nation throughout its 5,000-year history.
总部位于浙江省省会杭州的万丰砖公司创始人刘文辉表示，开发基于榫卯施工方法的玩具砖完美地展示了中国古代建筑的独特建筑特征，这些建筑在5000年的历史中一直象征着这个国家。
Liu said, "I wanted to create a toy brick that could be taken apart and reassembled, and which demonstrates traditional Chinese culture and Oriental aesthetics.
刘说：“我想创造一个玩具砖，可以拆开再组装，展示中国传统文化和东方美学。
For the past nine years, he has worked on making toy bricks based on mortise-and-tenon construction methods used in the Forbidden City in Beijing, and Fougang Temple, Nanchan Temple and the Yingxian Wooden Tower — all located in Shanxi.
在过去的九年里，他一直致力于根据北京紫禁城、位于山西的佛冈寺、南禅寺和应县木塔的榫卯施工方法制作玩具砖。
Liu said, "We are working to develop more toy bricks as cultural and creative products based on ancient buildings, allowing those that use them to immerse themselves in the magnificent beauty of Chinese culture.
刘说：“我们正在努力开发更多的玩具砖作为以古建筑为基础的文化创意产品，让使用它们的人沉浸在中国文化的壮丽之美中。
"We still have a long way to go to compete with Lego, but we are trying to meet consumers' needs with high-quality toy bricks with Chinese cultural characteristics, rather than imitating other products," Liu said.
刘说：“我们与乐高的竞争还有很长的路要走，但我们正在努力用具有中国文化特色的高质量玩具砖来满足消费者的需求，而不是模仿其他产品。”。
According to Jincanmou, an e-commerce data analysis platform, JD's cumulative sales of trendy toys from January to May exceeded 400 million yuan, with an annual growth rate of more than 40 percent.
根据电子商务数据分析平台金灿谋的数据，1月至5月，京东潮流玩具的累计销售额超过4亿元，年增长率超过40%。
Its sales of toy bricks rose by 29 percent year-on-year.
玩具砖销售额同比增长29%。
Lin Xihan, who keeps a blog of such toys, said, "I've noticed that more domestic toy brick brands are diversifying their products by innovating for this market, which is expanding rapidly. "
林希涵（音译）在博客上写着这样的玩具，他说：“我注意到越来越多的国产玩具砖品牌正在通过为这个快速扩张的市场进行创新来实现产品的多样化。”
In the past two years, Lin spent more than 30,000 yuan on some 300 packs of Chinese toy bricks.
在过去的两年里，林花了3万多元买了大约300包中国玩具砖。
Seeing great market potential, companies manufacturing such toys are seizing their opportunity, including TOP TOY, a fashionable brand established in 2020, which is well-known for a range of products, including handmade toys.
看到巨大的市场潜力，生产此类玩具的公司正在抓住机遇，包括成立于2020年的时尚品牌TOP TOY，该品牌以包括手工玩具在内的一系列产品而闻名。
TOP TOY also said it would raise the prices of its China Bricks products by 5 to 25 percent from July 29.
TOP TOY还表示，将从7月29日起将其中国砖产品的价格提高5%至25%。
A niche has developed for integrated retailers of home furnishing products and pop (popular) toys, as young Chinese consumers have been increasingly pursuing fashionable lifestyles and buying products to fulfill their personal preferences.
随着中国年轻消费者越来越多地追求时尚的生活方式，并购买满足个人喜好的产品，家居产品和流行玩具的综合零售商已经形成了一个利基市场。
In the meantime, Ye Guofu, founder of Miniso, said he is bullish on the growth potential of the pop toy market in China, and he hopes that within three years, Miniso's wholly owned subsidiary Top Toy, a Chinese toy brand that was founded in late 2020, will go public individually.
与此同时，Miniso创始人叶国富表示，他看好中国流行玩具市场的增长潜力，并希望在三年内，Miniso的全资子公司Top toy，一个成立于2020年底的中国玩具品牌，能够单独上市。
As of the end of March, Top Toy, which aims to become a global pop toy collection brand, operated 92 stores nationwide.
截至3月底，旨在成为全球流行玩具收藏品牌的Top Toy在全国经营着92家门店。
Compared with Hong Kong-listed toy brand Pop Mart, which mainly sells trendy toys packaged randomly in boxes, Top Toy offers toys in eight main categories, including building blocks, garage kits, sculptures and blind boxes containing cartoon figurines.
与香港玩具品牌Pop Mart主要销售随机包装在盒子中的时尚玩具相比，Top toy提供八个主要类别的玩具，包括积木、车库工具包、雕塑和包含卡通小雕像的盲盒。
Some of them have already become parents who wish their children can become more trendy, so they are willing to spend money on purchasing more pop toys," said Sun Yuanwen, founder and chief executive officer of Top Toy.
Top Toy创始人兼首席执行官孙元文表示：“他们中的一些人已经成为希望孩子变得更时尚的父母，所以他们愿意花钱购买更多的流行玩具。”。
Other major Chinese pop toy retailers, such as Beijing-based 52Toys and Beijing Block 12 Culture Co Ltd, are also witnessing positive business performance and expanding their presence.
其他主要的中国流行玩具零售商，如总部位于北京的52Toys和北京Block 12文化有限公司，也见证了积极的商业表现，并扩大了他们的业务。
As of 2020, China had 253 million children aged below 14 years old, data from the 2020 national census show, and the third-child policy that was announced in March 2021 is expected to help encourage more newborns and the growth of the pop toy industry, industry experts observed.
2020年全国人口普查数据显示，截至2020年，中国有2.53亿14岁以下儿童，行业专家观察到，2021年3月宣布的三孩政策预计将有助于鼓励更多新生儿和流行玩具行业的发展。
Last year, sales in China's pop toy market achieved 36.6 billion yuan.
去年，中国流行玩具市场销售额达到366亿元。
"The continuous expansion of creative products and pop culture in China will be beneficial to help attract more fans from different age groups for toy retailers.
“创意产品和流行文化在中国的持续扩张将有助于吸引更多来自不同年龄段的玩具零售商粉丝。
With frequent discussions and engagements of pop culture, many consumers who occasionally buy pop toys have become frequent buyers," said Neil Wang, global partner and China unit president of Frost& Sullivan.
随着流行文化的频繁讨论和参与，许多偶尔购买流行玩具的消费者已经成为频繁的买家，”Frost&Sullivan全球合伙人兼中国区总裁Neil Wang表示。
"Besides, pop toy retailers have participated in various exhibitions and activities in the past few years.
他说：‘此外，流行玩具零售商在过去数年亦参与了多项展览及活动。
Residents should pay attention to beds, sofas, carpets, corners of wall, as well as kids' toys.
居民应该注意床、沙发、地毯、墙角以及儿童玩具。
McDonald's China has offered 400 happy meal sets and toys to kids and parents admitted to the makeshift hospital at the Shanghai New International Expo Center and young patients and medical staff at Shanghai Children's Medical Center.
麦当劳中国为入住上海新国际博览中心临时医院的儿童和家长，以及上海儿童医疗中心的年轻患者和医护人员提供了400套快乐套餐和玩具。
A typical combo includes a chicken hamburger, chicken nuggets, pies and milk, as well as toys to cheer up the junior patients, the company said.
该公司表示，典型的组合包括鸡肉汉堡、鸡块、馅饼和牛奶，以及为初级患者打气的玩具。
The leading toy maker has reached 19.58 million registered members, including 12.18 million new members.
这家领先的玩具制造商已经拥有1958万注册会员，其中包括1218万新会员。
Last year, POP MART launched the high-end designer toy product line MEGA COLLECTION, achieving total revenue of 178 million yuan.
去年，POP MART推出了高端设计师玩具产品线MEGA COLLECTION，实现总收入1.78亿元。
Its JD flagship store and Tmall flagship store saw revenue of 143 and 599 million yuan, respectively, with an increase of 296 percent and 47.5 percent year-on-year, ranking first in Tmall's Double 11 toy category sales for the third consecutive year.
京东旗舰店和天猫旗舰店营收分别为1.43亿元和5.99亿元，同比增长296%和47.5%，连续第三年位居天猫双11玩具类销售额第一。
Collectible toymaker sees sharp increase in international businessEarlier this year, POP MART, a leading collectible toymaker that introduced the concept of blind box toys, opened its first store in London where it showed off its top intellectual properties, which included Skullpanda, Dimoo and Pucky, as well as its Space Molly character.
收藏玩具制造商的国际业务急剧增长今年早些时候，引入盲盒玩具概念的领先收藏玩具制造商POP MART在伦敦开设了第一家商店，展示了其顶级知识产权，包括Skullpanda、Dimoo和Pucky，以及Space Molly角色。
The toy market, in particular, has been comforting families forced to spend more time at home.
尤其是玩具市场，一直在安慰那些被迫花更多时间在家里的家庭。
In the US and Europe, major emerging markets for the toymaker, customer profiles show buyers are mostly men who like to collect toys, said Moon.
Moon说，在这家玩具制造商的主要新兴市场美国和欧洲，客户档案显示，买家大多是喜欢收集玩具的男性。
It delivered, among other things, online retail products like beauty and fashion goods, jewellery, watches, appliances, toys and sports equipment.
除其他外，它还提供美容和时尚用品、珠宝、手表、电器、玩具和体育器材等在线零售产品。
Each Legendary Box is officially priced $349, much more expensive than a stuffed toy figurine, which sells for about $30.
每个传奇盒子的官方售价为349美元，比售价约30美元的毛绒玩具小雕像贵得多。
Last year, the number of newly registered toy firms hit 1.73 million, a record high.
去年，新注册的玩具公司数量达到173万家，创历史新高。
"These people do not regard electric skateboards as toys.
“这些人不把电动滑板当成玩具。
Chinese collectible toy retailer 52Toys concluded its series C financing of $62.8 million, a notable move to support the company in investing more in innovation and store expansion in the coming years, its top executive said.
中国收藏玩具零售商52Toys的高管表示，该公司完成了6280万美元的C系列融资，这是支持该公司在未来几年加大创新和门店扩张投资的一个显著举措。
Chen said loneliness, pushed by fast urbanization and other factors, has been soaring among young consumers, adding toys are one of the practical ways to ease such a feeling by providing companionship and comfort.
陈说，在快速城市化和其他因素的推动下，年轻消费者的孤独感一直在飙升。他补充说，玩具是通过提供陪伴和舒适来缓解这种感觉的实用方法之一。
Since its establishment in 2015, the Beijing-based company has positioned itself as a collectible toys brand and has been investing heavily in research and development so as to create a diversified product portfolio.
自2015年成立以来，这家总部位于北京的公司一直将自己定位为收藏品玩具品牌，并一直在大力投资研发，以创建多元化的产品组合。
After more than six years' growth, it already has become a major collectible toys brand in China.
经过六年多的发展，它已经成为中国主要的收藏品玩具品牌。
There is huge demand for trendy toys in China, even in smaller and more remote areas, said Guo Xin, a marketing professor at Beijing Technology and Business University.
北京工商大学市场营销教授郭欣表示，中国对潮流玩具的需求巨大，甚至在更小、更偏远的地区也是如此。
"In addition to art toys, other categories of collectible toys, such as assembled models and animation statues, all have promising market prospects," she said, adding blind boxes have emerged as one of the most popular categories, occupying a big market share in China's domestic market.
她说：“除了艺术玩具，其他类别的收藏品玩具，如组装模型和动画雕像，都有很好的市场前景。”她补充说，盲盒已经成为最受欢迎的类别之一，在中国国内市场占据了很大的市场份额。
China's toy market has witnessed the fastest growth worldwide and is expected to become the largest in the world by 2022, passing the $25 billion US industry, according to Bloomberg Intelligence.
据彭博资讯社报道，中国玩具市场是全球增长最快的市场，预计到2022年将成为世界上最大的市场，超过250亿美元的美国玩具业。
The recent collaboration between the world's leading chicken restaurant chain KFC and top domestic blind box producer and toymaker Pop Mart has created a frenzy on the internet, with consumers sharing photos or videos of dozens of fried chicken "family buckets" in exchange for toys.
全球领先的鸡肉连锁餐厅肯德基与国内顶级盲盒生产商和玩具制造商Pop Mart最近的合作在互联网上掀起了一股热潮，消费者分享了数十个炸鸡“家庭水桶”的照片或视频，以换取玩具。
Last week, KFC China began selling a total of 260,000 toy sets with its 99-yuan ($15.45) family-sized chicken bucket at its restaurants nationwide.
上周，肯德基中国开始在全国各地的餐厅销售26万套玩具和99元（15.45美元）的家庭大小的鸡桶。
Each toy set features seven kinds of images of Dimoo, one of the top five intellectual properties created by Pop Mart.
每套玩具都有七种Dimoo的形象，这是Pop Mart创造的五大知识产权之一。
By Friday, more than 85 percent of the toys were sold across the nation, with the rest of the sales delayed in cities affected by the COVID-19 pandemic, said Pop Mart.
Pop Mart表示，截至周五，超过85%的玩具在全国各地售出，其余玩具在受新冠肺炎疫情影响的城市延迟销售。
On e-commerce platforms that trade secondhand products, Dimoo&KFC toys are already seen on shelves, with the set of six toys now priced at 768 yuan.
在交易二手产品的电子商务平台上，Dimoo和KFC的玩具已经上架，这套六件套的玩具现在售价768元。
According to a report by news website Jiemian, a collector spent 10,494 yuan on 106 sets of chicken buckets for the toy sets, triggering even bigger discussion on social platforms.
据新闻网站揭面报道，一位收藏家花了10494元买了106套玩具鸡桶，在社交平台上引发了更大的讨论。
"The heat of KFC and Dimoo toys is one of the reflections of the latest trend that international brands have joined with domestic top IPs in cashing in from younger Chinese consumers," said Jason Yu, managing director of Kantar Worldpanel China.
Kantar Worldpanel中国区董事总经理Jason Yu表示：“肯德基和Dimoo玩具的火爆反映了一种最新趋势，即国际品牌与国内顶级IP联手，从中国年轻消费者那里获利。”。
Liu Rubing, who leads the Dimoo& KFC project at Pop Mart, said it took almost a year to launch the toys.
Pop Mart的Dimoo&KFC项目负责人刘如冰表示，推出这些玩具花了将近一年的时间。
This month, the company has lined up with Beijing Chaoyang Park to develop a theme resort as part of its efforts in businesses apart from blind box toy and IP licensing.
本月，该公司与北京朝阳公园合作开发了一个主题度假区，作为其在盲盒玩具和知识产权授权之外的业务努力的一部分。
Continuous improvements have been made in the string of new stores, such as adding space for toys and apparel sections.
一系列新店不断改进，例如增加玩具和服装区的空间。
Legoland Resort, operated by Merlin Entertainments, the large, United Kingdom-based attractions company, has plans to step up its expansion in China, banking on the popularity of Lego brand toys and their learning-through-play philosophy.
总部位于英国的大型景点公司梅林娱乐（Merlin Entertainments）旗下的乐高乐园度假村（Legoland Resort）计划加大在中国的扩张力度，依靠乐高品牌玩具的受欢迎程度及其在游戏中学习的理念。
The resort, offering families a unique theme park experience based on the international toy brand, is scheduled to open to the public in 2024.
该度假村计划于2024年向公众开放，以国际玩具品牌为基础，为家庭提供独特的主题公园体验。
It also published latest consumption barometers reflected in the top items in people's shopping carts, such as skateboards, outdoor power supply, pet toys, and pre-prepared dishes.
它还发布了最新的消费晴雨表，反映在人们购物车上的热门商品中，如滑板、户外电源、宠物玩具和预制菜。
The Danish company debuted several new sets of brick toys highlighting Chinese traditions during the fourth China International Import Expo, an avenue to "bring the brand closer to customers and government officials", said Paul Huang, general manager of Lego China.
乐高中国区总经理Paul Huang表示，这家丹麦公司在第四届中国国际进口博览会期间推出了几套突出中国传统的新砖玩具，这是一条“让品牌更接近客户和政府官员”的途径。
Thanks to such a localized strategy, OSell to date has more than 50,000 franchise partners across Indonesia, with nearly 10 categories of goods, including toys, garments, baby and maternal products, cosmetics, bags and suitcases.
Leading global toy producer Lego announced plans recently to accelerate its investment pace in China by increasing the number of its retail stores to 300 in total by the end of this year while enhancing digitalization in the market.
A newly opened Lego flagship store in Guangzhou, capital of Guangdong province, offers an immersive world built out of the company's iconic toy bricks and helps to blend unique digital and physical experiences for local children and families, a senior company manager said.
This has created social buzz among younger shoppers, who love to buy designer toys, appreciate Chinese cultural elements, and value a healthy and sustainable lifestyle.
The revenue represented an increase of 59.2 percent year-on-year and 10.9 percent over the previous quarter, thanks to its store expansion at home and abroad and the introduction of Top Toy, a brand of pop toys launched in December 2020.