In 2016, the company closed Vine, an app that let users share short videos, as part of a cost-cutting effort.

Comparable to Vine, its deceased Western relative, content created on the platform is infinitely remixed and re-edited among young fans and spread virally across the world.

Though a latecomer in the winemaking sector compared with members of the International Organization of Vine and Wine, China has once again updated its record of medal wins at the Decanter World Wine Awards 2023, one of the world's largest wine competitions.

Though a late comer in the wine-making sector compared with members of the International Organization of Vine and Wine (OIV), China has once again updated its record of medal wins at the Decanter World Wine Awards 2023, one of the world's largest wine competitions.

The conference is the first of its kind hosted in China — a fast-growing newcomer in the world of wine — and is co-hosted by the Ministry of Agriculture and Rural Affairs, the Ministry of Industry and Information Technology, the Ningxia government and the International Organisation of Vine and Wine.

"I have five ginkgo and five plum trees, strawberries, grapes, two pomegranate trees, a passion fruit vine and one tree each for lemons, apples and cherries, as well as various seasonal flowers, including hydrangea, gardenia, straw daisy, rose, frangipani and blue lotus.

"We teach them standard cultivation techniques and train them in the details of vine growth throughout its various stages to guarantee the highest grape quality," he said.

However, due to the COVID-19 crisis, the global wine consumption volume fell by 3 percent in 2020 compared to the previous year, according to the International Organisation of Vine and Wine.

Organized by the International Organization of Vine and Wine and the people's government of Ningxia Hui autonomous region, the conference aims to show Ningxia's promotion of wine industry through cultural tourism, progress in brand building and the influence of COVID-19 on the world wine industry.

You can peel it and eat it upon twisting the melon off the vine.

China is one of the fastest growing markets in wine consumption and ranks fifth in the world after the United States, France, Italy and Germany, according to media reports citing data from the International Organization of Vine and Wine.

The 42nd World Congress of Vine and Wine began on Monday, with some 500 experts worldwide discussing sustainability in wine production and consumption.

The theme of the conference, hosted by the International Organization of Vine and Wine (OIV), is: "Preservation and innovation: expectations at the environmental, economic and social level.

It is the right path to develop a comprehensive vine and wine industry and we should stick to it.

It is amazing,” said Regina Vanderlinde, chairman of the International Organization of Vine and Wine in Paris.

According to the International Organization of Vine and Wine, China has become the fifth largest wine consuming country in the world.