Nov 11 debuted in 2009 as an online antidote to the sentimentality surrounding Valentine’s Day.

"Positioned as the antidote to fast fashion, the resale economy has been rising among young hipsters in Western countries for decades, but in China, it is still quite new and the industry is still small.

"The value of third-party online food delivery platforms is more prominent and they have become an antidote to relieve the crisis of offline catering merchants during the contagion period," said Chen Liteng, an analyst at the Internet Economy Institute, a domestic consultancy.

Also known as Singles Day, it debuted in 2009 as an online antidote to the sentimentality surrounding the Western Valentine's Day.