This
meat is very fresh.
这肉非常新鲜。
This section contains the story's
meat.
这部分是故事的核心。
We do not like raw
meat我们不喜欢生肉。
I love to cook a juicy steak for dinner tonight.
我喜欢今晚做一块多汁的牛排当晚餐。
The butcher shop offers a wide variety of
meats, from beef to pork.
肉铺提供各种各样的肉类，从牛肉到猪肉都有。
A balanced diet includes moderate amounts of red and white
meat.
均衡饮食应适量摄入红肉和白肉。
He prefers chicken over beef because it's leaner and healthier.
他更喜欢鸡肉，因为它更瘦，更健康。
She made a delicious
meatloaf for the family gathering.
她为家庭聚会做了美味的肉饼。
The vegetarian lifestyle excludes all forms of animal flesh, including fish and poultry.
素食主义者的生活方式不包括任何形式的动物肉类，包括鱼和禽类。
The
meat industry is a major contributor to greenhouse gas emissions.
肉类行业是温室气体排放的重要来源。
He sliced the roast thinly for easier digestion.
他把烤肉切得很薄，便于消化。
The barbecue was a hit; we grilled sausages, burgers, and ribs.
烧烤很受欢迎，我们烤了香肠、汉堡和肋排。
In many cultures, Sunday roast is a tradition where a large piece of roasted
meat is the centerpiece of the meal.
在许多文化中，周日烤肉是一个传统，一大块烤肉是餐桌上最引人注目的部分。
For example, in the store, Lego figures hold roujiamo — meat burgers, a specialty originating from Shaanxi province.
例如，在商店里，乐高人物拿着肉夹馍——一种源自陕西省的特色肉汉堡。
Customers sit outdoors at small square tables with stoves heated by hot coals, wrapping the barbecued meat in wheat pancakes.
顾客们坐在户外的小方桌旁，用热煤加热炉子，把烤肉包在小麦煎饼里。
Production capacity expanded to cater to wide range of tastesCans containing Dolma — salty rice and meat wrapped in pickled grape leaves — were loaded onto trucks at a company in Heze, Shandong province, this month, before being transported to Qingdao Port for shipment to Europe, where demand for the product is growing.
本月，山东省菏泽市的一家公司将含有多玛（Dolma）的罐头装上卡车，然后运往青岛港运往欧洲，欧洲对多玛的需求正在增长。
Since China's economic growth notably improved in the first quarter, it will further enrich the spending power of the country's middle-income earners and stimulate meat consumption.
由于一季度中国经济增长明显改善，这将进一步丰富中等收入者的消费能力，刺激肉类消费。
It collects and processes leftover oil from the hometown of the hotpot, a famous dish that features a peppery bubbling tabletop oily broth in which meat and vegetables are cooked.
它收集和处理火锅之乡的剩油，这是一道著名的菜肴，其特点是在桌上烹制肉类和蔬菜时，用一种冒着胡椒泡的油性肉汤。
With the theme "Inspired by Nature", Silver Fern Farms is showcasing a wide range of premium natural grass-fed red meat products that meet China's growing demand for high-quality red meat.
银蕨农场以“灵感来自自然”为主题，展示了一系列优质的天然草饲红肉产品，以满足中国对优质红肉日益增长的需求。
We look forward to officially launching quality grass-fed red meat RTC gourmet that are nutritious, healthy and catered to local consumer tastes.
我们期待着正式推出优质草饲红肉RTC美食，这些美食营养丰富、健康，迎合了当地消费者的口味。
This certification demonstrates Silver Fern Farms' leadership in environmental governance in the industry, and how it will continue to lead its communities, suppliers and customers to further reduce the environmental impact of the red meat sector.
这一认证证明了银蕨农场在行业环境治理方面的领导地位，以及它将如何继续领导其社区、供应商和客户进一步减少红肉行业对环境的影响。
In addition to importing edible oil, sugar, meat, alcohol and dairy products from overseas markets, the company purchased grain and bulk commodities such as wheat, corn, sorghum and cotton to meet the demand of domestic food processing enterprises.
除了从海外市场进口食用油、食糖、肉类、酒精和乳制品外，该公司还采购了小麦、玉米、高粱和棉花等粮食和大宗商品，以满足国内食品加工企业的需求。
Simon Limmer, chief executive of Silver Fern Farms, said: "China is one of the largest markets for meat.
银蕨农场首席执行官Simon Limmer说：“中国是最大的肉类市场之一。
China is the largest importer of New Zealand red meat, demonstrating its preference for New Zealand as a country of origin for the product category," Limmer said.
中国是新西兰红肉的最大进口国，这表明中国更喜欢新西兰作为该产品类别的原产国。”Limmer说。
Data from the General Administration of Customs showed that in August, China imported 658,000 metric tons of meat, up 2.4 percent on a monthly basis.
海关总署的数据显示，8月份，中国进口肉类65.8万公吨，环比增长2.4%。
Customs data showed that between January and July, China imported about 4.10 million tons of meat, which was valued at $17 billion.
海关数据显示，1月至7月，中国进口了约410万吨肉类，价值170亿美元。
The average import price of meat reached $4,156 per ton, 27.6 percent higher than in the same period in 2021.
肉类平均进口价格达到每吨4156美元，比2021年同期上涨27.6%。
"Limmer said: "We are confident in China's red meat consumption market.
利默说：“我们对中国的红肉消费市场充满信心。
As the pandemic continues to increase Chinese consumers' concerns over health and nutrition, our grass-fed red meat products have become increasingly popular.
随着疫情继续增加中国消费者对健康和营养的担忧，我们的草饲红肉产品越来越受欢迎。
"He noted that China's meat consumption market is much more complex than that of other countries and regions, as China is so vast — different areas and different ethnic groups in the country have different culinary traditions, adding to the difficulties in product localization.
他指出，中国的肉类消费市场比其他国家和地区复杂得多，因为中国幅员辽阔，不同地区和不同民族有不同的烹饪传统，这增加了产品本地化的困难。
"With their support, we can help create more red meat recipes preferred by Chinese consumers," Limmer said.
Limmer说：“在他们的支持下，我们可以帮助创造更多中国消费者喜欢的红肉食谱。”。
"Low-cost and high-efficiency methionine has played, and will always play, an irreplaceable role in ensuring the stability of meat production and supply, promoting food security and saving land resources," said Yang Shihao, deputy general manager of Sinochem Holdings.
中化控股副总经理杨世豪表示：“低成本、高效率的蛋氨酸在确保肉类生产和供应稳定、促进粮食安全和节约土地资源方面发挥了不可替代的作用，并将永远发挥作用。”。
Asvaintra said the company has been working on creating plant-based solutions with both taste and texture to be more like animal meat to better serve the increasing demand in the country.
Asvaintra表示，该公司一直致力于创造既有味道又有质地的植物性解决方案，使其更像动物肉，以更好地满足该国日益增长的需求。
As Chinese consumers are attaching more importance to health and nutrition, the company will continuously explore different kinds of texture and taste possibilities in China with similar nutritional value combinations as those of animal meat, he said.
他说，随着中国消费者越来越重视健康和营养，该公司将继续在中国探索不同种类的质地和口味，使其具有与动物肉相似的营养价值组合。
China has always been a big source of innovation for DSM in plant-based meat solutions, he said.
他说，中国一直是需求侧管理在植物肉解决方案方面的巨大创新来源。
Beyond Meat, a leading plant-based meat company, today announced a partnership with China's homegrown Western fast-food chain Dicos to launch the Beyond Burger patty at select Dicos locations across China.
领先的植物肉公司Beyond Meat今天宣布与中国本土的西方快餐连锁店Dicos合作，在中国各地的选定地点推出Beyond Burger肉饼。
"We are delighted to join with Beyond Meat to add the Trio-cheese Plant-Based Beef Burger to our menu, providing consumers with a high-quality plant-based protein and helping to make plant-based meat a part of the local dining culture," Cui said.
崔说：“我们很高兴与Beyond Meat合作，将Trio奶酪植物牛肉汉堡添加到我们的菜单中，为消费者提供高质量的植物蛋白，并帮助植物肉成为当地餐饮文化的一部分。”。
Each serving contains only 15.9 grams of fat, while that of traditional beef chuck is 31.7 grams, said Jeremy Yeo, Beyond Meat's acting general manager in China.
Beyond Meat在中国的代理总经理Jeremy Yeo说，每份牛肉只含有15.9克脂肪，而传统的牛肉夹含有31.7克。
Beyond Meat products are also available at retailers such as City Shop and Sam's Club, as well as China's three major e-commerce platforms — JD.
Beyond Meat产品也可在City Shop和山姆会员店等零售商以及中国三大电子商务平台京东购买。
JD Super, the online supermarket arm of JD, has released the prefabricated dish standard of Fotiaoqiang, a traditional thick soup made of varieties of seafood and meat, in collaboration with the China Premade Cuisine Industry Alliance.
京东旗下的在线超市京东超级与中国预制菜产业联盟合作，发布了佛跳墙预制菜标准，佛跳墙是一种由各种海鲜和肉类制成的传统浓汤。
From April 9 to 16, JD has provided nearly 4,000 tons of rice, flour, cooking oil, milk, and meat to more than 1.4 million families in Shanghai.
从4月9日至16日，京东已向上海140多万家庭提供了近4000吨大米、面粉、食用油、牛奶和肉类。
"We see completed daily orders more than double in the past several days," said Xiao, adding over 25,000 households have benefited from the service in obtaining necessities such as meat, eggs and dairy.
肖说：“在过去几天里，我们看到每天完成的订单增加了一倍多。”他补充说，超过25000户家庭从这项服务中受益，获得了肉类、鸡蛋和奶制品等必需品。
E-commerce giant JD has donated fresh produces such as milk, meat and pastries worth 4 million yuan ($628,700) to address the demand in Shanghai.
电子商务巨头京东捐赠了价值400万元人民币（62.87万美元）的牛奶、肉类和糕点等新鲜农产品，以满足上海的需求。
Priorities will be given to fresh produces provisions, as well as meat and seafood.
将优先考虑新鲜农产品供应，以及肉类和海鲜。
The new dishes include a spicy hotpot soup made with rapeseed oil, beef tallow and three different kinds of peppers, four different types of lamb meat from Inner Mongolian, a side dish of pea leaves and a snack.
新的菜肴包括用菜籽油、牛脂和三种不同辣椒制成的麻辣火锅汤，四种不同类型的内蒙古羊肉，一道豌豆叶配菜和一份小吃。
McDonald's said the McPlant will use a patty from plant-based food company Beyond Meat, made from ingredients like peas, rice and potatoes.
麦当劳表示，McPlant 将使用植物性食品公司 Beyond Meat 提供的馅饼，其成分包括豌豆、大米和土豆等。
Burger King also came under fire when it said its plant-based Impossible Whopper would be prepared alongside meat products.
汉堡王也因为宣布其植物性Impossible Whopper将与肉类产品一起烹制而遭到批评。
It also uses a patty from Beyond Meat.
它还使用了Beyond Meat提供的肉饼。
In 2020, the retail market for plant-based foods was worth $7 billion in the US alone, up from $5.5 billion in 2019, according to the Good Food Institute, an international nonprofit that "reimagines meat production, with more than 100 team members across the US".
2020年，美国植物性食品的零售市场价值达到70亿美元，比2019年的55亿美元有所上升。据“良好食品研究所”（Good Food Institute）统计，这是一家在全球拥有100多名成员的国际非营利组织，致力于“重新构想肉类生产”。
Freya Dinshah, president of the American Vegan Society, based in New Jersey believes that there are so many benefits associated with not eating meat that it makes sense for more fast-food companies to offer vegan options.
新泽西州美国素食协会的会长Freya Dinshah认为，不吃肉有很多好处，因此更多的快餐公司提供素食选项是有意义的。
Dinshah told China Daily: "It is positive if people cut down on meat.
丁沙告诉《中国日报》：“如果人们减少肉类消费，这肯定是积极的。
Besides the core areas of Merck in healthcare, life science and electronics, the focus of the Shanghai Innovation Base is to bring in innovative startups and partner with them in strategic growth fields for Merck, such as AI-enabled health solutions, bioelectronics and cultured meat, as well as early-stage exploration in the fields of neuromorphic systems and organoids.
除了默克在医疗保健、生命科学和电子领域的核心业务，上海创新基地的重点是引入创新初创公司，并与它们在默克的战略增长领域进行合作，例如人工智能驱动的健康解决方案、生物电子和培养肉，以及在神经形态系统和类器官等早期探索领域。
According to a report from market consultancy iResearch, consumers are increasingly embracing on-demand consumption, with fruits, vegetables, dairy products along with meat and eggs figuring among the most commonly purchased products.
根据市场咨询公司iResearch的一份报告，消费者越来越接受按需消费模式，水果、蔬菜、乳制品以及肉类和鸡蛋是最常购买的产品之一。
Plant-based food company Green Monday launched a new product series called OmniSeafood, which features "fish" and "crab meat" made from soybean and peas, in Shanghai on Aug 23.
8月23日，植物性食品公司Green Monday在上海推出了一款名为OmniSeafood的新产品系列，该系列包含以大豆和豌豆为原料制成的“鱼肉”和“蟹肉”。
"As the demand for plant-based meat has been growing in China, Yeung said the company will open its first factory in the Chinese mainland in Guangdong province by the end of this year.
随着中国对植物肉需求的增长,杨说公司将在今年年底在中国大陆开设第一家工厂,地点位于广东省。
"We hope to see more people adopt the 'flexitarian diet', which means setting up a vegetarian diet but also being flexible on meat consumption from time to time," said Yeung.
杨说：“我们希望更多人能采取‘弹性素食主义’，也就是以吃蔬果谷物为主，但偶尔也吃一点肉。”
According to a report based on a survey conducted by market consultancy iResearch in June, consumers are increasingly embracing on-demand consumption, with fruits and vegetables, dairy products, meat and eggs figuring among the most commonly purchased categories.
根据市场研究机构艾瑞咨询6月发布的一份报告，消费者越来越接受随需应变的消费模式，其中水果和蔬菜、乳制品、肉类和鸡蛋是最常购买的类别之一。换句话说，根据艾瑞咨询六月份发布的一份基于调查的报告，消费者正日益接受即时消费需求，而果蔬、奶制品、肉蛋等成为了最普遍的购买品类。两种翻译表达相同的意思，只是用词和句式略有不同。
Plant-based meat startup Starfield debuted its first product in the Chinese market on June 10, putting its plant-based meat frozen buns up for sale on major Chinese e-commerce platforms such as Tmall, JD and Freshippo.
植物肉初创公司Starfield于6月10日在中国市场推出首款产品，其植物肉冷冻包子在天猫、京东和盒马鲜生等主要中国电商平台上市销售。
Before releasing its first product in the market, Starfield had been supplying plant-based meat to fast food chain Dicos, popular milk tea chain Heytea, and the Charoen Pokphand Group.
在推出首款市场产品之前，Starfield 一直向快餐连锁店 Dicos、知名奶茶连锁店 Heytea 和正大集团供应植物肉产品。
"Plant-based meat is not just environmental friendly - it can be delicious and fun as well.
“植物肉不仅对环境友好，而且也可以非常美味和有趣。”
"Wu pointed out that the company has built a factory in Hubei province that can produce 50,000 metric tons of the plant-based meat from soybeans, red beets, wheat and vegetable oil.
吴先生指出，该公司在湖北省建造了一家工厂，能够使用大豆、红甜菜、小麦和植物油生产5万吨植物肉。
"Large scale production can bring down the price of plant-based meat to the same level of chicken," she said.
她说：“大规模生产可以使植物性肉类的价格下降到与鸡肉相同的水平。”
With plant-based meat becoming a popular choice for Chinese consumers, Plant Plus, the Singapore-based manufacturer in this category, plans to build a sales network in 15 Chinese provinces during the country's 14th Five-Year Plan period (2021-25), said its executives.
随着植物肉在中国消费者中越来越受欢迎，总部位于新加坡的植物肉制造商Plant Plus计划在国家“十四五”(2021-25年)规划期间，在中国15个省份建立销售网络，该公司高管表示。
As the name suggests, plant-based meat substitutes are made from plants and especially designed to look, taste and cook like real meat.
如其名称所示，植物性肉类替代品由植物制成，特别设计成看起来、尝起来和烹饪时像真正的肉。
These plant-based alternatives can be made into Chinese pastries like dumplings and meat buns, as well as burgers, nuggets and sausages, for instance.
这些植物性替代品可以制作成中式的点心，如饺子和肉包子，以及汉堡、鸡块和香肠等。
With tailor-made recipes based on Chinese culinary needs as part of efforts to bank on rising demand from consumers in the country, the high-tech plant-based products are set to enhance the quality of consumers' lives and promote sustainable growth in China, said Randy Tan, CEO of PFI Foods Co Ltd. "There has been a surge in interest among Chinese consumers for healthy, flavorsome and environmentally-friendly meat alternatives in recent years," he said, adding the company's plant-based products have focused on innovations to ensure we provide authentic plant based alternatives to pork and chicken, which are most popular within the Chinese culinary spectrum.
PFI Foods Co Ltd的首席执行官Randy Tan表示，随着针对中国烹饪需求定制的食谱不断增加，高科技植物性产品旨在提高消费者的生活质量，并推动中国的可持续发展。他指出：“近年来，中国消费者对健康、美味且环保的肉类替代品的需求急剧增加。”他补充说，公司的植物性产品注重创新，以提供真正的植物性猪肉和鸡肉替代品，这些在中式烹饪中最为流行。这表明公司致力于满足中国消费者对于口感和营养价值的需求，同时支持更加绿色的饮食选择。
"With global meat consumption rising, there is a growing demand for plant-based meat in China.
随着全球肉类消费量的增加，中国对植物性肉类的需求也在不断增长。
According to a report published this month by research company Markets and Markets (M&M), the global plant-based meat market is projected to reach $8.3 billion by 2025.
根据市场研究公司Markets and Markets (M&M)本月发布的一份报告，全球植物肉市场预计到2025年将达到83亿美元。
Silver Fern Farms, New Zealand's leading processor, marketer and exporter of meat products, is looking to continuously increase investment in China due to rising growth opportunities in the largest overseas market for New Zealand red meat.
新西兰最大的肉类产品加工、营销和出口商——银蕨农场，正计划不断加大在中国的投资，因为中国作为新西兰红肉的最大海外市场，有着巨大的增长潜力。
Looking ahead to the next five years, the company will further enhance its "plate-to-pasture "strategy, tailoring localized product strategies to satisfy diverse and segmented Chinese consumer needs in different regions for red meat, Wang added.
王说，展望未来五年，该公司将进一步加强其“从牧场到餐桌”的战略，根据不同地区的消费者对红肉的多样化和细分需求，制定本地化的产品策略。
"Our red meat offerings such as venison, lamb and beef are high in protein and low in fat, which will satisfy younger generation's rising expectations for fitness," he said.
他说：“我们的红肉产品，如鹿肉、羊肉和牛肉，富含蛋白质且低脂肪，能够满足年轻一代对健康和健身日益增长的需求。”
The company introduced its venison products to China at the annual China International Import Expo last year, which soon won deer meat a huge following among Chinese consumers.
该公司去年在中国国际进口博览会上推出了其鹿肉产品，很快就赢得了中国消费者的大批粉丝。
The company is a 50-50 partnership between Silver Fern Farms Cooperative and Shanghai Maling Aquarius－a leading Chinese meat processor and distribution company listed on the Shanghai Stock Exchange.
这家企业是银蕨农场合作社与上虞市马陵肉类加工及分销公司——一家在上海证券交易所上市的中国领先肉类加工和分销公司——的对等合作关系。
China's rising consumption demand for red meat also provides huge growth opportunities," he said.
“中国对红肉日益增长的消费需求也提供了巨大的增长机遇，”他说。
In 2020, China was the largest import market for New Zealand red meat.
2020年，中国是新西兰红肉的最大进口市场。
For instance, eating meat can burden agriculture.
例如，吃肉会加重农业的负担。
The introduction of the latest sustainable packaging solutions comes a year after Starbucks first launched its 'GOOD GOOD' movement, inspiring Chinese customers to explore new lifestyles that are good for the planet, starting with the market-wide offering of a plant-based food and beverage menu in partnership with plant-based brands Beyond Meat Inc and Oatly.
这一最新可持续包装解决方案的推出，正值星巴克去年启动“GOOD GOOD”行动一周年之际。该行动旨在启发中国消费者探索对地球有益的新生活方式，从与Beyond Meat Inc和Oatly等植物基品牌合作，在全国范围内提供植物性食品和饮料菜单开始。
"The booming China-Europe freight train services will also bring more European foodstuffs like meat, wine, fruit, seafood and dairy products into China over the next several years, creating more space for the cold storage business," she said.
她表示：“未来几年，中欧班列的蓬勃发展将为肉类、葡萄酒、水果、海鲜和乳制品等更多欧洲食品进入中国创造更多空间，也为冷链物流业务带来更多机遇。”
Nini Chiang, chief marketing officer of Nestlé China and head of confectionary and plant-based food, said there is a surge in interest among Chinese consumers for healthy, flavorsome and environmentally-friendly meat alternatives in 2020.
雀巢中国首席营销官兼糖果和植物性食品负责人林妮妮(Nini Chiang)表示，2020年，中国消费者对健康、美味且对环境友好的肉类替代品的兴趣大增。
According to a 2019 survey by GlobalData, 84 percent of Chinese consumers seek a balanced and flexible diet that helps them stay healthy as well as look and feel good, making them ideal candidates for plant-based meat alternatives that retain all the flavor of actual meat.
根据GlobalData在2019年进行的一项调查，84%的中国消费者寻求一种平衡且灵活的饮食，以保持健康，同时看起来和感觉良好。这使得他们成为植物性肉类替代品的理想人选，这些替代品保留了实际肉类的口感。
Furthermore, sales of sports and outdoor goods products were nearly 5 times of last year, while the sales of imported dairy, frozen meat, facial care and bake cake were 3 times over last year.
此外，运动和户外商品的销售额接近去年的5倍，而进口乳制品、冷冻肉、面部护理和烘焙蛋糕的销售额则是去年的3倍。
As one of China's leading companies in the agriculture and animal husbandry industry, New Hope Liuhe has been engaged in animal feed, livestock breeding, meat processing and financial investment, operating in nearly 20 countries and regions, including Vietnam, Egypt and the Philippines.
作为中国农业和畜牧业的领军企业之一，新希望六和涉足动物饲料、畜牧养殖、肉类加工及金融投资等领域，在越南、埃及、菲律宾等近20个国家和地区开展业务。
- China's leading hog producer Muyuan Foods expected surging profits in the first three quarters amid high demand for pork, a staple meat in the country.
Green Monday's focus on mock pork products correlates with local consumers' preference as 65 percent of the meat consumed in China is pork.
Earlier this month, Beyond Meat, a US plant-based meat maker, said it is building two new production facilities in East China's Zhejiang province to make products like plant-based beef, vegetarian pork and mock chicken.
On Aug 19, Starfield, a Chinese plant-based meat maker, received an undisclosed investment estimated around $10 million from Joy Capital and Sky9 Capital.
Beyond Meat, the US plant-based meat maker, said on Tuesday that it is building two new production facilities in East China's Zhejiang province to make products like plant-based beef, pork and chicken.
Products from the new factory will be rolled out under the Beyond Meat brand, making it the first international plant-based meat brand having its own production facilities in China.
Calling the production facilities "the perfect road to long-term success in China", Micky Pant, senior adviser to Beyond Meat, said the factory has set up a dedicated, cuttingedge production capacity via a wholly-owned subsidiary－Beyond Meat (Jiaxing) Food Co Ltd. Plant-based meat companies are eyeing huge growth potential in the Chinese market as more consumers are shifting to plant-based diets.
"China is one of the world's largest markets for animal-based meat products, and potentially for plant-based meat," said Ethan Brown, CEO and founder of Beyond Meat.
Beyond Meat's two production facilities include one of the world's largest and technologically advanced plant-based meat factories at the Jiaxing Economic and Technological Development Zone.
The global plant-based meat market was estimated at $12.1 billion in 2019 and set to reach $27.9 billion by 2025, with an annual growth rate of 15 percent during the forecast period, according to MarketsandMarkets, a research firm.
Beyond Meat teamed up with coffee chain Starbucks in China earlier this year to develop a menu including pasta, lasagna and wraps.
Li Chen, deputy director of the food and beverage sector at Mintel, a research firm, said plant-based meat producers from the United States and Europe have strengths in management and production systems but also face challenges while adopting local flavors to suit Chinese palates.
"The topic of plant-based meat and protein alternatives for meat is hot among investors.
She said snacks, rather than meals, made from plant-based meat, would be easier to launch in the local market.
In the same month, the company joined hands with plant-based innovators Beyond Meat Inc and Oatly to launch new plant-based choices at its stores across China.
Yu said it has delivered a large amount of essential foodstuffs including vegetables, rice, edible oils and meat, to many places in Central China's Hubei province.
US company to adopt local flavors in China for greater product availabilityUS-based Beyond Meat Inc, a leading plant-based meat producer, is set to invest more in the Chinese market by raising its accessibility and manufacturing capacity along with adopting local flavors such as swapping in traditional minced beef recipes like beef noodles and xiao long bao or steamed soup dumplings.
Beyond Meat Founder and CEO Ethan Brown said in line with the company's goal to increase accessibility to plant-based meat globally, they are going to "make the investment necessary to engage, understand and serve Chinese consumers".
"The global plant-based meat market is estimated to be valued at $12.1 billion in 2019 and is projected to reach $27.9 billion by 2025, an annual growth rate of 15 percent during the forecast period, said research company MarketsandMarkets.
Plant-based meat maker Impossible Foods of the United States traveled to Shanghai last year for the annual high-profile China International Import Expo.
Beyond Meat, which is already a member of China Plant Based Foods Alliance, has partnered with Starbucks in China last month, developing a menu including pasta, lasagna and wraps.
Early this month, Beyond Meat worked with Yum China Holdings Inc to introduce the Beyond Burger at select KFC, Pizza Hut and Taco Bell locations starting June 3.
Beyond Meat reported net revenues of $97.1 million in the first quarter of this year, an increase of 141 percent compared to the same period a year ago, despite growth being affected by the COVID-19 pandemic.
Founded in 2003 and based in Hangzhou, Be & Cheery is a convenient foods company with a broad product portfolio including nuts, dried fruits, dried meat, pastries and puffed food with over 1,000 kinds of merchandise.
Hong Kong-based plant-based meat substitute company OmniFoods announced two products on Monday, the OmniPork Luncheon and OmniPork Strip, eyeing to tap the growing demand for plant-based meat products in Asia.
The new products are tailor-made for Asian consumers, who crave luncheon meat, with many from Hong Kong considering it their favorite processed meat, said David Yeung, founder of the company.
"Despite the fact that consumers have a soft spot for luncheon meat, they also have their concerns about potential health risks.
"According to the "Global Luncheon Meat Market 2020 by Manufacturers, Regions, Type and Application, Forecast to 2025" report published by Global Info Research, the annual global sales of luncheon meat in 2019 reached $3.1 billion.
Five out of eight of the regions with the highest luncheon meat sales last year are located in the Asia-Pacific region, including China, Southeast Asia, Japan, South Korea and India.
Global sales of luncheon meat in 2019 reached 374,000 metric tons, with 146,000 metric tons (39 percent) in the Asia-Pacific region, followed by 119,000 metric tons (32 percent) in North America, and 88,000 metric tons (23 percent) in Europe.
With the market's standard size of 340 grams per can of luncheon meat, around 1.1 billion cans were sold globally, including at least 400 million cans in the Asia-Pacific region alone.