考研Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product.

这种被劫持的媒体与赚来的媒体相反：一项资产或活动成为消费者、其他利益相关者或对品牌或产品做出负面指控的活动家的人质。

2011年考研阅读原文

考研During the 2016 presidential campaign, nearly a quarter of web content shared by Twitter users in the politically critical state of Michigan was fake news, according to the University of Oxford.

在2016总统竞选期间，推特用户在密歇根政治危急状态下分享的网络内容中，几乎四分之一是虚假新闻，据牛津大学报道。

2018年考研阅读原文

考研However, their campaign risks coming across as exhortation and nannying.

然而，他们的竞选活动有可能被视为劝诫和保姆。

2020年考研真题（英语一）完形填空 Section Ⅰ

六级It did not escape notice that a lobbying firm set up by Lynton Crosby, David Cameron's election campaign director, had previously acted for Philip Morris International.

它并没有逃过人们的注意，大卫·卡梅伦的竞选总监林顿·克罗斯比（Lynton Crosby）成立的一家游说公司此前曾为菲利普·莫里斯国际公司（Philip Morris International）代理过职务。

2016年12月阅读原文

六级A retired member of the Public and Commercial Services Union, she is setting up one of 1,100 action groups with the support of Climate Solidarity, a two-year environmental campaign aimed at trade unionists.

作为公共和商业服务联盟的退休成员，她正在气候团结组织（Climate Solidation）的支持下成立1100个行动小组之一，这是一项为期两年的针对工会成员的环境运动。

2015年12月阅读原文

六级Currently, there’s mounting criticism of Michelle Obama’s Let’s Move campaign, which fights childhood obesity by encouraging youngsters to become more physically active, and it signed on singer Beyonce and basketball player Shaquille O’Neal, both of whom also endorse sodas which are a major contributor to the obesity epidemic.

目前，米歇尔·奥巴马的“让我们行动”运动受到越来越多的批评，该运动通过鼓励年轻人多运动来对抗儿童肥胖症，并与歌手碧昂斯和篮球运动员沙奎尔·奥尼尔签约，两人都支持汽水，汽水是肥胖症流行的主要原因。

2016年12月听力原文

六级During the presidential campaign, Barack Obama assembled a racially and ideologically diverse coalition with his message of hope and change; as the reality of life under a new administration settles in, some of those supporters might become disillusioned.

在总统竞选期间，巴拉克·奥巴马（Barack Obama）以其希望和变革的信息组建了一个种族和意识形态多元化的联盟；随着新政府的现实生活逐渐安定下来，其中一些支持者可能会大失所望。

2010年6月阅读原文

六级The client company generallygives the advertising agency an agreed budget, a statement of theobjective of the advertising campaign known as a brief and an overall advertising strategy concerning the message to be communicated to the target customers.

客户公司通常会向广告公司提供一份商定的预算、一份广告活动目标说明，即一份简要说明和一份关于要传达给目标客户的信息的总体广告战略。

2015年12月听力原文

考研Michelle Obama has launched a high-visibility campaign against childhood obesity, even claiming that it represents our greatest national security threat.

米歇尔·奥巴马（Michelle Obama）发起了一场针对儿童肥胖的高知名度运动，甚至声称这是我们国家安全的最大威胁。

2014年考研真题（英语二）完形填空 Section Ⅰ

六级Londoner Rachel Taylor joined the campaign with the aim of making new friends.

伦敦人雷切尔·泰勒（Rachel Taylor）参加了这项活动，目的是结交新朋友。

2015年12月阅读原文

考研Dare to be different, please don’t smoke!” pleads one billboard campaign aimed at reducing smoking among teenagers-teenagers, who desire nothing more than fitting in.

敢于与众不同，请不要吸烟！”一个旨在减少青少年吸烟的广告牌运动辩护说，青少年只想融入社会。

2012年考研阅读原文

考研Mayor Jose Luis Martinez-Almeida made opposition to the zone a centrepiece of his election campaign, despite its success in improving air quality.

市长何塞·路易斯·马丁内斯·阿尔梅达（Jose Luis Martinez Almeida）将反对该区作为其竞选活动的中心，尽管该区在改善空气质量方面取得了成功。

2020年考研真题（英语二）阅读理解 Section Ⅱ

六级A global campaign has been launched to turn a huge tract of Antarctic seas into ocean sanctuaries, protecting wildlife and banning not just krill fishing, but all fishing.

一项全球运动已经启动，旨在将一大片南极海域变成海洋保护区，保护野生动物，不仅禁止磷虾捕捞，而且禁止所有捕捞活动。

2019年12月六级真题（第二套）阅读 Section C

考研Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg.

例如，丰田汽车（Toyota Motor）通过一场相对快速且精心策划的社交媒体响应活动，减轻了今年早些时候召回危机造成的一些损失，其中包括在Twitter和社交新闻网站Digg等网站上直接与消费者接触。

2011年考研阅读原文

考研Officials must not be allowed to play favorites in providing information or in arranging meetings simply because an individual or group provides a campaign donation or a personal gift.

不允许仅仅因为个人或团体提供竞选捐款或个人礼物，就允许官员在提供信息或安排会议时发挥偏爱作用。

2017年考研阅读原文

考研Among the annoying challenges facing the middle class is one that will probably go unmentioned in the next presidential campaign: What happens when the robots come for their jobs?.

中产阶级面临的恼人挑战中有一个可能在下一次总统竞选中不会被提及：当机器人来上班时会发生什么？。

2018年考研阅读原文

考研"Dare to be different, please don't smoke!" pleads one billboard campaign aimed at reducing smoking among teenagers-teenagers, who desire nothing more than fitting in.

“敢于与众不同，请不要吸烟！”一个旨在减少青少年吸烟的广告牌运动辩护说，青少年只想融入社会。

2012年考研真题（英语一）阅读理解 Section Ⅱ

考研Among the annoying challenges facing the middle class is one that will probably go unmentioned in the next presidential campaign: What happens when the robots come for their jobs?

中产阶级面临的恼人挑战中，有一个可能在下一届总统竞选中不会被提及：当机器人来上班时会发生什么？

2018年考研真题（英语一）阅读理解 Section Ⅱ

高考The foundation began another campaign called national red scarf day, a day when people donate $20 and wear red scarves in support of Canada's hungry and homeless.

基金会开始了另一个活动，叫做“全国红领巾日”，一天人们捐献20美元，戴红围巾来支持加拿大饥饿和无家可归的人。

2017年高考英语北京卷 完形填空 原文

六级The Love Food, Hate Waste campaign entered into a collaboration last year with another such network — the Women's Institute.

爱食物、恨浪费运动去年与另一个这样的网络——妇女研究所合作。

2015年12月阅读原文

六级The " Love Food, Hate Waste " campaign entered into a collaboration last year with another such network — the Women's Institute.

“爱食物，恨浪费”运动去年与另一个这样的网络——妇女研究所合作。

2015年12月六级真题（第二套）阅读 Section B

六级One reason any campaign wants a popular celebrity spokesperson is because kids are attracted to them no matter what they are doing.

任何竞选活动想要一位受欢迎的名人代言人的一个原因是，无论孩子们在做什么，他们都会被吸引。

2016年12月听力原文

六级Frida Bengtsson from Greenpeace's Protect the Antarctic campaign said: "If the krill industry wants to show it’s a responsible player, then it should be voluntarily getting out of any area which is being proposed as an ocean sanctuary, and should instead

绿色和平组织保护南极运动的Frida Bengtsson说：“如果磷虾业想证明自己是一个负责任的参与者，那么它应该自愿离开任何被提议作为海洋保护区的区域，而应该这样做

2019年12月六级真题（第二套）阅读 Section C

考研Only Ukip, sensing its chance, has sided with those pleading for a more considered approach to using green land Its Campaign to Protect Rural England struck terror into many local Conservative parties.

只有英国独立党意识到了自己的机会，站在那些呼吁采取更为慎重的方法来利用绿地的人一边。它保护英格兰农村的运动使许多当地保守党感到恐怖。

2016年考研阅读原文

四级Last April, the council created a Stitch Away Stress campaign in honor of National Stress Awareness Month.

去年4月，委员会发起了一场消除压力运动，以纪念全国压力意识月。

2017年12月四级真题（第三套）阅读 Section B

四级The new rule was introduced as part of an anti-obesity campaign that also includes a recent citywide ban on artificial trans fats in restaurant food.

这项新规定是作为反肥胖运动的一部分出台的，该运动还包括最近在全市范围内禁止在餐馆食品中添加人造反式脂肪。

2016年6月四级真题（第一套）听力 Section A

高考Whaley got the idea of this second-grade presidential campaign project when he asked the children one day to raise their hands if they thought they could never be a president.

当惠利有一天要求孩子们举起手来，如果他们认为自己永远都不可能成为总统，他就想到了这个二年级总统竞选项目。

2019年高考英语全国卷I 阅读理解 阅读B 原文

高考Now, through the two organizations that he has founded--the digital himalaya project and the world oral literature project--Turin has started a campaign to make such documents, for the world available not just to scholars but to the younger generation.

现在，通过他所创立的两个组织——数字喜马拉雅项目和世界口头文学项目——都灵已经开始了一场运动，让世界不仅向学者，而且向年轻一代提供这些文件。

2014年高考英语全国卷1 阅读理解 阅读D 原文

六级Unilever recently ran an interactive campaign for its Axe deodorant ( ' , 除臭剂), which kept viewers engaged for more than three minutes on average.

联合利华最近为其Axe除臭剂开展了一场互动活动（“，除臭剂), 这使得观众的平均参与时间超过了三分钟。

2016年6月阅读原文

六级Unilever recently ran an interactive campaign for its Axe deodorant(除臭剂), which kept viewers engaged for more than three minutes on average.

联合利华最近为其Axe除臭剂开展了一场互动活动(除臭剂), 这使得观众的平均参与时间超过了三分钟。

2016年6月六级真题（第三套）阅读 Section C

六级Whether it's a sports team or a presidential campaign, everybody relishes having the big momentum, because it makes them harder to stop or change direction.

无论是运动队还是总统竞选，每个人都喜欢有巨大的动力，因为这使他们更难停止或改变方向。

2015年12月阅读原文

六级A global campaign has been launched to create a network of ocean sanctuaries to protect the seas in the region and Greenpeace is calling for an immediate halt to fishing in areas being considered for sanctuary status.

已经发起了一项全球运动，建立一个海洋保护区网络，以保护该地区的海洋。绿色和平组织呼吁立即停止在被视为保护区的地区捕鱼。

2019年12月六级真题（第二套）阅读 Section C

考研He said that manufacturers of crisps and candies could play a central role in the Change for life campaign, the centrepiece of government efforts to boost healthy eating and fitness.

他说，薯片和糖果制造商可以在“改变生活”运动中发挥核心作用，这是政府努力促进健康饮食和健身的核心。

2011年考研真题（英语二）阅读理解 Section Ⅱ

考研He said that manufacturers of crisps and candies could play a central role in the Change4 life campaign,the centrepiece of government efforts to boost healthy eating and fitness.

他说，薯片和糖果制造商可以在“改变生活”运动中发挥核心作用，这是政府促进健康饮食和健身工作的核心。

2011年考研真题（英语二）阅读理解 Section Ⅱ

高考While the clip might look like part of a new ad campaign, bridges said the only goal was to show generosity and sympathy.

虽然这段视频看起来像是新广告活动的一部分，布里奇斯说，唯一的目的是显示慷慨和同情。

2019年高考英语浙江卷 阅读理解 阅读B 原文

六级She began a nationwide campaign to have a national holiday declared that would bring families together while celebrating the traditional festivals.

她开始了一项全国性的活动，宣布一个全国性的节日，在庆祝传统节日的同时，让家人团聚在一起。

2018年6月六级真题（第一套）阅读 Section A

四级An industry backed anti-tax campaign has spent at least $4 million on advertisements.

一场由行业支持的反税运动在广告上花费了至少400万美元。

2019年12月四级真题（第一套）阅读 Section C

四级And here's one more: We went on a campaign trip once in Italy, and my wife spent the whole time worrying about bats getting into her hair.

还有一件事：我们在意大利进行了一次竞选旅行，我妻子花了整整一段时间担心蝙蝠钻进她的头发。

2017年6月四级真题（第二套）听力 Section B

六级I think it's a terrific idea, she says of the campaign.

我认为这是一个很棒的主意，她在谈到竞选时说。

2015年12月阅读原文

六级in different parts of the countrybefore a final choices made prior to a national campaign.

在全国大选前做出最终选择之前，在全国不同地区。

2015年12月听力原文

六级They tested four separate groups at four key stages of Obama's presidential campaign.

他们在奥巴马总统竞选的四个关键阶段测试了四个独立的小组。

2010年6月阅读原文

六级Extend the campaign to next year.

把活动延长到明年。

2011年12月听力原文

六级Run another four-week campaign

再进行一次为期四周的活动

2011年12月听力原文

六级"I think it's a terrific idea," she says of the campaign.

“我认为这是一个很棒的主意，”她在谈到竞选时说。

2015年12月六级真题（第二套）阅读 Section B

考研Its Campaign to Protect Rural England struck terror into many local Conservative parties.

它保护英格兰农村的运动使许多地方保守党感到恐怖。

2016年考研真题（英语一）阅读理解 Section Ⅱ

考研Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitt

例如，丰田汽车（Toyota Motor）今年早些时候通过一场相对快速且精心策划的社交媒体响应活动减轻了召回危机造成的部分损失，其中包括努力在Twitt等网站直接与消费者接触

2011年考研真题（英语一）阅读理解 Section Ⅱ

六级After the 2006 election, Sean Trende constructed a graph comparing the incumbent (在任者的) campaign spending advantages with their eventual margins of victory.

2006年大选后，Sean Trende构建了一个图表，比较现任总统(在任者的)

2014年12月大学英语六级考试真题（三）

六级’’ And Becky Kanis, the campaign’s director, commented : 'There is this sense in our minds that someone who’s on the streets is almost in their DNA different from someone who has a house.

“”该运动的负责人贝基·卡尼斯评论道：“在我们的脑海中有一种感觉，一个在街上的人与一个有房子的人几乎是不同的。

2014年6月大学英语六级考试真题（二）

六级Frida Bengtsson from Greenpeace’s Protect the Antarctic campaign said: “If the krill industry wants to show it’s a responsible player, then it should be voluntarily getting out of any area which is being proposed as an ocean sanctuary, and should instead be backing the protection of these huge tracts of the Antarctic.

绿色和平组织“保护南极”运动的Frida Bengtsson说：“如果磷虾行业想表明它是一个负责任的参与者，那么它应该自愿离开任何被提议作为海洋保护区的地区，而应该支持保护南极的大片地区。”。

2019年12月六级真题（第2套）

六级A global campaign has been launched to turn a huge tract of Antarctic seas into ocean sanctuaries protecting wildlife and banning not just krill fishing, but all fishing.

一项全球运动已经启动，将南极大片海域变成海洋保护区，保护野生动物，不仅禁止磷虾捕捞，还禁止所有捕捞。

2019年12月六级真题（第2套）

六级Danish telecom company TDC initiated an internal campaign last year to encourage dads to take paternity leave: 97 percent now do.

丹麦电信公司TDC去年发起了一项内部活动，鼓励爸爸们

2007年12月英语六级真题

六级I am not talking about requiring people to learn English or to adopt American ways; those things happen pretty much on their own, but as arguments about immigration hear up the campaign trail, we also ought to ask some broader question about assimilation, about how to ensure that people , once outsiders , don’t forever remain marginalized within these shores.

我说的不是要求人们学习英语或采用美国的方式；这些事情基本上都是自己发生的，但随着有关移民的争论在竞选过程中传开，我们也应该问一些关于同化的更广泛的问题，关于如何确保人们，曾经是局外人，不会永远在这些国家被边缘化。

2008年12月英语六级真题

四级The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors.

随后，该机构开展了一项活动，重点关注旅行体验，如自由、逃离、放松和享受西部大户外。

2000年1月大学英语四级(CET-4)真题

四级The graceless El Al Airlines, which is already at auction (拍卖), has retrained its employees to emphasize service and is boasting about the results in an ad campaign with the slogan, “You can feel the change in the air.

优雅的艾尔航空公司已经在拍卖中(拍卖), 对员工进行了再培训，强调服务，并在一场广告活动中吹嘘结果，广告语是“你可以感受到空气中的变化。

2003年1月大学英语四级(CET-4)真题

四级It came as something of a surprise when Diana, Princess of Wales, made a trip to Angola in 1997, to support the Red Cross’s campaign for a total ban on all anti-personnel landmines.

1997年，威尔士王妃戴安娜访问安哥拉，支持红十字会全面禁止所有杀伤人员地雷的运动，这让人感到意外。

2004年6月大学英语四级(CET-4)真题

四级Her campaign increased public awareness of the problem, and prompted over 300 cities and several states to consider restrictions on cell phone use.

她的运动提高了公众对这一问题的认识，并促使300多个城市和几个州考虑限制使用手机。

2006年12月大学英语新四级(CET-4)真题

四级The good news is that a combination of sunscreen and covering up can reduce melanoma rates, as shown by Australian figures from their slip-slop-slap campaign.

好消息是，防晒霜和遮盖物的结合可以降低黑色素瘤的发病率，正如澳大利亚的数据所显示的那样。

2015年6月大学英语四级考试真题（第1套)

四级Last April, the council created a “Stitch Away Stress” campaign in honor of National Stress Awareness Month.

去年4月，该委员会发起了一场“消除压力”运动，以纪念全国压力意识月。

2017年12月大学英语四级考试真题（第2套）

四级An industry-backed anti-tax campaign has spent at least $4 million on advertisements.

一场由行业支持的反税运动在广告上花费了至少400万美元。

2019年12月大学英语四级真题（第3套）

四级The artist merely continued his campaign on the other side.

这位艺术家只是在另一边继续他的竞选活动。

2020年9月大学英语四级真题（第2套）

四级During the following decades,some industrialists and politicians launched a campaign to sow doubt in the minds of the American public about the ability of fossil-fuel use, deforestation and other human activities to influence the planet’s climate.

在接下来的几十年里，一些实业家和政治家发起了一场运动，在美国公众心中散播对化石燃料使用、森林砍伐和其他人类活动影响地球气候能力的怀疑。

2020年12月大学英语四级真题（第3套）

考研(Perhaps the situation calls for a “Be Kind to Other Drivers” campaign, otherwise it may get completely out of hand. )

（也许这种情况需要开展“善待其他司机”运动，否则可能会完全失控。）

1992年全国硕士研究生入学统一考试英语试题

考研Very few writers on the subject have explored this distinction—indeed, contradiction—which goes to the heart of what is wrong with the campaign to put computers in the classroom.

很少有关于这一主题的作家探讨过这种区别——事实上，矛盾——这正是将计算机引入课堂运动的核心问题。

1999年全国攻读硕士学位研究生入学考试英语试题