So far, he has received 16,000 orders of dried sweet potatoes, dried radish, and tea, as well as helped other rural households increase their income.

For example, two months ago, Shake Shack launched its first Chinese-style burger — a beef burger with spicy beans and radish that was inspired by Sichuan cuisine.

Shipments of Shawo radish, which has gained a reputation in China as a major culinary ingredient for State banquets since the 1970s, are expected to see a 20 percent growth this year due to online sales, according to an official in Xinkou township of Xiqing district in Tianjin municipality.

The radish variety is also set to maintain its lead position in online sales of local agricultural products in the city, said local agricultural authorities.

This year, Shawo radish sales are expected to be worth 400 million yuan ($56.9 million), with online sales accounting for over 50 percent of the total.

Shawo radish is an ideal example of how online firms are powering agricultural product sales in China.

From next year, Shawo radish will have "origin marks" and the variety will be available only through the JD platform, to ensure its authenticity.