Data from Euromonitor International show that cider and perry (fermented pear juice) sales grew to 790,000 liters last year from 787,300 liters in 2019, with revenue growing from 46.2 million yuan to 47 million yuan in that period.

The company will invest 100 million yuan in the next five years, to promote scientific research and innovation for products made from Guizhou province's signature fruit, Rosa roxburghii Tratt, or thorn pear, a healthy fruit rich in vitamin C with a sweet and sour flavor.

It will continue to promote its beverage brand Ci Ning Ji, made with ingredients mainly including thorn pear, and develop new products to stimulate the development of the thorn pear processing industry.

The company also said it will plant new thorn pear trees for environmental protection, and will cooperate with locals on talent cultivation and thorn pear branding.

The vouchers will be given to consumers for free to buy the company's new product series launched last year under the brand name Ci Ning Ji, made from ingredients mainly including Guizhou province's signature fruit, Rosa roxburghii Tratt, or thorn pear, a healthy fruit rich in vitamin C with a sweet and sour flavor.

The company has also invested in NetEase Cloud Music, one of China's major music livestreaming services, and a series of video-sharing platforms such as Baidu Video, Qingting FM, Pear Video and Renren Video.

Move comes after video shows dubious practices in the recruitment of patientsOnline crowdfunding medical aid platform Shuidichou has suspended its offline consultant team after video-sharing site Pear Video reported that the team has targeted hospitals to get as many patients registered with the platform as possible.

The incidents highlighted by Pear Video are individual cases where staff members deviated from the platform's mission, and the staff involved will be punished after a nationwide probe－with an emphasis in cities like Chengdu in Sichuan province, Zhengzhou in Henan province and Ningbo in Zhejiang province, where Pear Video recorded evidence of the marketing representatives' actions, the statement said.

According to a video posted by Pear Video, Shuidichou has hired "volunteer" consultants in more than 40 cities to find patients to register with the platform.

Likewise, the eligible passengers of American Airlines will be able to use 38 Pear VIP Lounges of China Southern at 23 airports around China.

On Saturday evening, the video-sharing site Pear Video released a short clip in which two Ofo public relations employees claimed that they were not aware of the situation and would look into it.

The tech heavyweight has invested in a series of video-sharing platforms, such as Baidu Video, Qingting FM, Pear Video and Renren Video.

Her cafe features a type of coffee infused with the delightful essence of a special local pear.

Meanwhile, it launched products with enhanced nutrition, such as freshly made milk lollipops with dietary fiber, pear syrup lollipops and sugar plums containing wolfberry from Ningxia Hui autonomous region.

Guiding county in Guizhou province has developed an integrated industry of agriculture and tourism by planting rape flowers, pear and yellow peach.

By leveraging advantages such as subtropical climate and fertile soil, the mountainous province of Guizhou in Southwest China hopes to become a national commercial center for rosa roxburghii, or thorn pear, a local signature fruit with a sweet and sour flavor.

Over 500,000 tons of Korla pears would be reaped from 455,000 mu (30,333 hectares) of pear trees this year.

The local government has launched a string of promotional activities in East, Central and Southwest China, with a 93,000-ton pear order made in the city of Changsha, capital of Central China's Hunan province, last week.

The Korla pear made into the list of geographical indications products commonly recognized and protected in China and the European Union, heralding expanding market in the latter region.

But he kept thinking about his family's 150 pear trees, 30 waxberry trees and a big tea plantation back in his hometown.

For example, in February the Belgian company AB InBev launched Ritas Spritz, with a lower alcohol content and flavors that include White Peach Rose, Pear Orange Sangria and Strawberry Blueberry Sangria.

"I like using these with things like pomelo, strong teas, pear or smoky flavors," says Mathew, who recently took part in a baijiu seminar panel at the world's biggest International cocktail festival in New Orleans.