考研Big retailers must understand these differences before they can identify the segments of European wholesaling in which their particular abilities might unseat smaller but entrenched competitors.

大型零售商必须了解这些差异，才能确定欧洲批发市场的哪些细分市场，在这些细分市场中，他们的特殊能力可能会击败规模较小但根深蒂固的竞争对手。

2010年考研阅读原文

考研Most leading retailers have already tried e-commerce, with limited success, and expansion aboard.

大多数领先的零售商已经尝试过电子商务，但成效有限，并在海外扩张。

2010年考研阅读原文

六级Retailers make the most money this time of a year, about 20 to 30 percent of annual revenue.

一年中这个时候零售商赚的钱最多，约占年收入的20%到30%。

2017年6月听力原文

考研Most leading retailers have already tried e-commerce, with limited success, and expansion abroad.

大多数领先的零售商已经尝试过电子商务，但成功有限，并在海外扩张。

2010年考研真题（英语一）阅读理解 Section Ⅱ

四级Just as peer-to-peer businesses like eBay allow anyone to become a retailer, sharing sites let individuals act as an ad hoc ( 临时的) taxi service, car-hire firm or boutique hotel (精品酒店) as and when it suits them.

正如eBay等点对点业务允许任何人成为零售商一样，共享网站也允许个人充当一个临时的临时的) 出租车服务、汽车租赁公司或精品酒店(精品酒店) 当它适合他们的时候。

2013年12月阅读原文

考研This trend ,which we believe is still in its infancy, effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further.

我们认为，这一趋势仍处于初级阶段，实际上是从零售商和旅行社（如航空公司和酒店）开始的，毫无疑问，这一趋势将进一步发展。

2011年考研阅读原文

考研But almost all have ignored the big, profitable opportunity in their own backyard: the wholesale food and drink trade, which appears to be just the kind of market retailers need.

但几乎所有人都忽视了自己后院的巨大盈利机会：食品和饮料批发贸易，这似乎正是零售商需要的市场。

2010年考研阅读原文

考研All in all, this clearly seems to be a market in which big retailers could profitably apply their gigantic scale, existing infrastructure, and proven skills in the management of product ranges, logistics, and marketing intelligence.

总而言之，这显然是一个大型零售商可以利用其庞大规模、现有基础设施以及在产品范围、物流和营销情报管理方面的成熟技能获利的市场。

2010年考研阅读原文

六级The retailer also announced the locations of 36 stores it will close in early 2016.

该零售商还宣布了将于2016年初关闭的36家门店的位置。

2017年6月阅读原文

六级Among large traditional retailers, Walmart recently reported the best results, leading its stock price to surge, while Macy's, Target; and Nordstrom's dropped.

在大型传统零售商中，沃尔玛最近公布的业绩最好，导致其股价飙升，而梅西百货则是Target；诺德斯特罗姆也掉了下来。

2019年6月六级真题（第一套）阅读 Section B

考研Retail sales of food and drink in Europe’s largest markets are at a standstill, leaving European grocery retailers hungry for opportunities to grow.

欧洲最大市场的食品和饮料零售处于停滞状态，使得欧洲食品杂货零售商渴望获得增长机会。

2010年考研阅读原文

考研However, none of these requirements should deter large retailers ( ' , and even some large food producers and existing wholesalers) from trying their hand, for those that master the intricacies of wholesaling in Europe stand to reap considerable gains.

然而，所有这些要求都不应阻止大型零售商（甚至一些大型食品生产商和现有批发商）尝试，因为那些掌握欧洲批发商复杂性的人将获得可观的收益。

2010年考研阅读原文

六级Even when a retailer gets a customer to walk in the store, she can easily see if there's better deal online or at another store nearby.

即使零售商让顾客走进商店，她也能很容易地看到网上或附近的另一家商店是否有更好的交易。

2019年6月六级真题（第一套）阅读 Section B

考研But in some cases, one marketer’s owned media become another marketer’s paid media – for instance, when an e-commerce retailer sells ad space on its Web site.

但在某些情况下，一个营销者拥有的媒体变成了另一个营销者的付费媒体——例如，当一个电子商务零售商在其网站上销售广告空间时。

2011年考研阅读原文

考研But in some cases, one marketer's owned media become another marketer's paid media – for instance, when an e-commerce retailer sells ad space on its Web site.

但在某些情况下，一个营销者拥有的媒体变成了另一个营销者的付费媒体——例如，当一个电子商务零售商在其网站上销售广告空间时。

2011年考研真题（英语一）阅读理解 Section Ⅱ

六级The big questions are which, if any, of the large traditional retailers will still be on the scene in a decade or two because they have successfully reinvented themselves, which new players will operate busy stores on Main Streets and maybe even in shoppi

最大的问题是，如果有的话，十年或二十年后哪些大型传统零售商仍将出现，因为他们已经成功地改造了自己，哪些新的零售商将在主要街道甚至shoppi经营繁忙的商店

2019年6月六级真题（第一套）阅读 Section B

六级Its flagship stores in major U.S. cities depend heavily on international tourist spending, which shrank at many retailers due to a strong dollar.

其在美国主要城市的旗舰店在很大程度上依赖于国际旅游消费，由于美元走强，许多零售商的国际旅游消费出现了萎缩。

2017年6月阅读原文

六级More than drones dropping a new supply of underwear on your doorstep, Apple's massively successful brick-and-mortar-and-glass retail stores and Amazon's small steps in the same direction are what should keep old-fashioned retailers awake at night.

不仅仅是无人驾驶飞机在你家门口扔下新的内衣，苹果巨大成功的实体和玻璃零售店以及亚马逊朝着同一方向迈出的小步应该让老式零售商在晚上保持清醒。

2019年6月六级真题（第一套）阅读 Section B

四级Large numbers of builders, property firms and retailers have gone bankrupt

大量的建筑商、房地产公司和零售商已经破产

2013年6月阅读原文

六级These should discourage retailers from wasteful practices that lead to the rejection of food on the basis of cosmetic characteristics, and losses in the home due to excessive purchasing by consumers.

这些措施应能阻止零售商采取浪费行为，这些行为会导致消费者因化妆品特性而拒绝购买食品，并因消费者过度购买而在家中造成损失。

2013年12月阅读原文

考研This trend, which we believe is still in its infancy, effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further.

我们认为，这一趋势仍处于初级阶段，实际上是从零售商和旅行社（如航空公司和酒店）开始的，毫无疑问，这一趋势将进一步发展。

2011年考研真题（英语一）阅读理解 Section Ⅱ

四级Known for low-priced general goods, Woolworths has struggled in the face of competition from supermarkets expanding beyond groceries and a new generation of internet retailers.

Woolworths以低价普通商品著称，面对来自超市的竞争，这些超市不仅限于杂货店，还包括新一代互联网零售商。

2015年12月四级真题（第一套）听力 Section A

六级A recent study graded more than 600 internet retailers on how easy it was for consumers to shop, buy, and pay.

最近的一项研究对600多家互联网零售商进行了分级，以了解消费者购物、购买和付款的便利程度。

2019年6月六级真题（第一套）阅读 Section B

六级It is certain that the Census procedures, which lump the online sales of major traditional retailers like Walmart with "'non-store retailers" like food trucks, can mask major changes in individual retail categories.

可以肯定的是，普查程序将沃尔玛等主要传统零售商的在线销售与食品卡车等“非商店零售商”的在线销售结合起来，可以掩盖个别零售类别的重大变化。

2019年6月六级真题（第一套）阅读 Section B

六级The dot.com bust discredited most predictions of that sort and in the years that followed, conventional retailers’ confidence in the future increased as Census continued to report weak online sales.

互联网泡沫破灭使大多数这类预测失信，在随后的几年里，随着人口普查继续报告网络销售疲软，传统零售商对未来的信心增强。

2019年6月六级真题（第一套）阅读 Section B

六级Some retailers and manufacturers in the clothing, footwear, and electronics industries have launched environmental programs.

服装、鞋类和电子行业的一些零售商和制造商已经启动了环保计划。

2019年6月六级真题（第二套）阅读 Section B

六级So far, the main thing many large retailers have done in response to all this is to open online stores, so people will come to them directly rather than to Amazon and its smaller online rivals.

到目前为止，许多大型零售商为应对这一切所做的主要事情是开设在线商店，这样人们就可以直接找到他们，而不是亚马逊及其较小的在线竞争对手。

2019年6月六级真题（第一套）阅读 Section B

考研However, none of these requirements should deter large retailers from trying their hand, for those that master the intricacies of wholesaling in Europe stand to reap considerable gains.

然而，所有这些要求都不应阻止大型零售商尝试，因为那些掌握欧洲复杂批发业务的零售商将获得可观的收益。

2010年考研真题（英语一）阅读理解 Section Ⅱ

六级Creative retailers are using the new technologies to innovate just about everything stores do from managing inventory, to marketing, to getting paid.

创意零售商正在利用新技术对商店所做的一切进行创新，从库存管理到营销，再到获得报酬。

2019年6月六级真题（第一套）阅读 Section B

六级Not to mention the large number of creative new retailers, like Bonobos, that are blending online and offline experiences in creative ways.

更不用说像倭黑猩猩这样的大量有创意的新零售商，他们以创造性的方式融合线上和线下体验。

2019年6月六级真题（第一套）阅读 Section B

六级Retailers dealing in foreign goods and services.

经营外国商品和服务的零售商。

2011年12月阅读原文

六级These should discourage retailers from wasteful practices that lead to the rejection of food on the basis of cosmetic characteristics, and losses in the home due to excessive purchasing by consumers

这些措施应能阻止零售商采取浪费行为，这些行为会导致消费者因化妆品特性而拒绝购买食品，并因消费者过度购买而在家中造成损失

2013年12月阅读原文

考研The losers, said retail analyst Neil Saunders, are online-only retailers, especially smaller ones.

零售业分析师尼尔·桑德斯（Neil Saunders）表示，输家是纯在线零售商，尤其是小型零售商。

2020年考研真题（英语一）翻译 Section Ⅲ

考研Retailers that master the intricacies of wholesaling in Europe may well expect to rake in substantial profits thereby.

掌握欧洲复杂批发业务的零售商很可能因此获得丰厚利润。

2010年考研阅读原文

考研Those retailers may face headaches complying with various state sales tax laws.

这些零售商可能会面临遵守各州销售税法的麻烦。

2020年考研真题（英语一）翻译 Section Ⅲ

六级Retailers dealing in foreign goods and services

经营外国商品和服务的零售商

2011年12月阅读原文

六级In several recent incidents, hackers have been able to obtain massive information of credit-debit-(借记）or prepaid-card numbers using malware, i. e. malicious software, inserted secretly into the retailers’ point-of-sale system—the checkout registers.

在最近的几起事件中，黑客已经能够获得大量的信用借记信息-(借记）或使用恶意软件的预付卡号码，即恶意软件，秘密插入零售商的销售点系统——收银台。

2015年6月大学英语六级考试真题（三）

六级The Best Retailers Combine Bricks and Clicks Retail profits are falling sharply.

最好的零售商将砖块和点击结合在一起

2019.6六级真题第一套

六级corn bust discredited most predictions of that sort and in the years that followed, conventional retailers’ confidence in the future increased as Census continued to report weak online sales.

玉米破产使大多数此类预测都不可信，在接下来的几年里，随着人口普查局继续报告网上销售疲软，传统零售商对未来的信心增强。

2019.6六级真题第一套

四级Store managers are often the last to hear complaints, and often find out only when their regular customers decide t frequent their competitors, according to a study jointly conducted by Verde group and Wharton school “Storytelling hurts retailers and entertains consumers,” said Paula Courtney, President of the Verde group.

根据Verde集团和沃顿商学院联合进行的一项研究，商店经理往往是最后一个听到投诉的人，只有当他们的老顾客决定不经常光顾他们的竞争对手时，他们才会发现

2008年12月英语四级考试真题

四级The resulting “snowball effect” can be disastrous to retailers.

由此产生的“滚雪球效应”对零售商来说可能是灾难性的。

2008年12月英语四级考试真题

四级During peak shopping hours, some retailers solved the parking problems by getting moonlighting（业余兼职的）local police to work as parking attendants.

在购物高峰期，一些零售商通过兼职来解决停车问题(业余兼职的）当地警察充当停车场服务员。

2008年12月英语四级考试真题

四级Retailers can relieve the headaches by redesigning store layouts, pre-stocking sales items, hiring speedy and experienced cashiers, and having sales representatives on hand to answer questions.

零售商可以通过重新设计商店布局、预先储备销售商品、雇佣快速且经验丰富的收银员以及让销售代表在场回答问题来缓解头痛。

2008年12月英语四级考试真题

四级“Retailers who’re responsive and friendly are more likely to smooth over issues than those who aren’t so friendly.

“反应灵敏、友好的零售商比不那么友好的零售商更有可能解决问题。

2008年12月英语四级考试真题

四级Customers can also improve future shopping experiences by filing complaints to the retailer, instead of complaining to the rest of the world.

顾客还可以通过向零售商投诉来改善未来的购物体验，而不是向世界其他地方投诉。

2008年12月英语四级考试真题

四级Retailers are hard-pressed to improve when they have no idea what is wrong.

当零售商不知道哪里出了问题时，他们很难改进。

2008年12月英语四级考试真题

四级But –thanks to the combined efforts of designers, retailers and suppliers –one day it will be.

但是，多亏了设计师、零售商和供应商的共同努力，总有一天会成功的。

2009年6月英语四级考试真题

四级Large numbers of builders, property firms and retailers have gone bankrupt.

大量建筑商、房地产公司和零售商已经破产。

2013年6月大学英语四级考试真题(第1套)

四级Just as peer-to-peer businesses like eBay allow anyone to become a retailer , sharing sites let individuals act as all ad hoc (临时的) taxi service，car-hire firm or boutique hotel (精品酒店) as and when it suits them.

就像eBay这样的点对点业务允许任何人成为零售商一样，共享网站也允许个人充当临时用户(临时的) 出租车服务、租车公司或精品酒店(精品酒店) 当它适合他们的时候。

2013年12月大学英语四级考试真题(第1套)

四级Just as peer-to-peer businesses like eBay allow anyone to become a retailer, sharing sites let individuals act as an ad hoc（临时的） taxi service, car-hire firm or boutique hotel（精品酒店） as and when it suits them.

正如eBay等对等企业允许任何人成为零售商一样，共享网站也允许个人充当临时用户(临时的） 出租车服务、租车公司或精品酒店(精品酒店） 当它适合他们的时候。

2013年12月大学英语四级考试真题（第2套）

四级It is not difficult to imagine the vested interests (既得利益集团）lined up against any sugar control—all the food and drink manufacturers, processors, promoters and retailers who make such easy pickings out of the magic powers of sugar.

不难想象既得利益者(既得利益集团）反对任何糖控制——所有的食品和饮料制造商、加工商、促销员和零售商都能如此容易地从糖的魔力中挑选出来。

2014年12月大学英语四级考试真题（第3套)

四级com, a retailer in Pasadena, California.

com，一家位于加利福尼亚州帕萨迪纳的零售商。

2020年12月大学英语四级真题（第3套）

四级Some retailers warned Cocalis that they’d drop the brand if it came out with an electric bike.

一些零售商警告Cocalis，如果该品牌推出电动自行车，他们将放弃该品牌。

2020年12月大学英语四级真题（第3套）

考研For retailers, who last year took in 24 percent of their revenue between Thanksgiving and Christmas, the cautious approach is coming at a crucial time.

对于去年在感恩节和圣诞节期间收入占24%的零售商来说，谨慎的做法是在一个关键时刻到来的。

2004年全国攻读硕士学位研究生入学考试英语试题